THE COMPANY
Continental Tire has been around for 150 years, we’ve been changing the way the world moves while making it more safe, smart, sustainable, and accessible to all. The America’s headquarters located in Fort Mill, South Carolina is a seeking highly self-motivated and detail-oriented Marketing Communications Specialist – Digital Solutions to join our Truck Tire Americas group! The ideal candidate has excellent communication skills, is dependable and accountable.
Are you ready to shape the future with us?
THE POSITION
The Marketing Communications Specialist for Continental’s digital tire monitoring solutions will enhance awareness, consideration, and brand image of their product segment in the US market, driving conversion to sales. This role is responsible for strategy, tactics and implementation of all communication, advertising, and MarCom actions exclusively for the product segment and support all strategy, tactics and implementation of all communication, advertising, and MarCom actions for the combined offer and extended product approaches.
A successful candidate will have B2B marketing experience with SaaS (software-as-a-service) and/or subscription-based business models. This role encompasses the development of sales literature, partnership marketing initiatives, content marketing, and campaign planning. This role also provides content and aligns direction for internal communication, press releases, digital marketing, training, events, and other areas. This role has sole responsibility for administrative management of their initiatives, such as: budget, KPIs, purchase orders, payment of suppliers, reports and monitoring of campaigns.
Job duties may include:
• Create content pipeline for all internal and external channels
• Monitor brand image of Continental digital tire monitoring solutions and develop and/or coordinate campaigns (internal and external) to enhance awareness, consideration, adoption and brand image
• Develop strategic campaigns to improve the brand image of Continental digital tire monitoring solutions in the US market: www.continental-truck.com
• Create specific communication per sales channel
• Develop content and coordinate implementation in internal communications, press, digital channels, training classes, events, etc.
• Write and proof copywriting for all product segment marketing initiatives
• Oversee the creative development of advertising campaigns and sales literature
• Develop customer testimonials and oversee production of creative assets
• Maximize Continental digital tire monitoring solutions presence at trade shows and industry events through in-booth and out-of-booth branding, speaking opportunities for Sr. Management, panel participation, etc.
• Ensure content compliance with global standards and regulations, both internal and external
• Manage budget for initiatives, open purchase orders, process invoices
• Monitor and report on KPIs including sales conversion
• Select and manage supporting agencies
WHY YOU SHOULD APPLY
• Immediate Benefits
• Paid Time Off
• Tuition & Employee Discounts
• Employer 401(k) Match
• And more benefits that come with working for a global industry leader!
BASIC QUALIFICATIONS
• Bachelor's Degree in Marketing or related field
• 2-5 years of experience in B2B marketing communications (experience in services/digital services) is required
• Excellent spelling and grammar, attention to detail
• Thrives in a fast-paced environment
• Experience in communicating product and services
• Legal Authorization to work in the US is required. We will only sponsor current internal Continental employees for employment visas now or in the future for this job opening
• Continental is able to pay relocation expenses for this opportunity.
PREFERRED QUALIFICATIONS
• Experience in automotive industry
EEO-Statement:
EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to Careers@conti-na.com or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.
Ready to drive with Continental? Take the first step and fill in the online application.
