Why you want this job:
1-800 Contacts has a unique opportunity working with external eye care providers to improve our customer experience. The Marketing Communications Manager will play a key strategic role in defining the strategic plan for leveraging the unique assets at 18C, including robust eye care clinic data, processing of prescription verification processes, and ensuring compliance.
Why you’ll love us:
We invest in talent and innovation to deliver on our mission: making vision care simple and affordable. We have built a great company and changed an industry by putting the customer first, always. The best is yet to come.
What you will do:
- Refine process and communication to clinic for prescription verification
- Identify new areas of opportunity through data and partner with teams across the organization to deliver improved clinic experience and value for the business
- Maintain a roadmap; and define, track, and communicate metrics that help understand how well initiatives are meeting objectives
- Work closely with Business Intelligence and Operations to prioritize, execute and unblock key initiatives
- Investigate and recommend 3rd party/external data sources that complement our data, can offer competitive insights, etc.
- Direct input to the forecast for Rx on File and Ship Rate/Speed
- Identify clinic segments to deliver better communication and clinic support for Rx on File
- Ensure that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs. Use of A/B split testing, segmentation, classification, and behavioral targeting to maximize outcomes.
- Maintain a deep understanding of verification systems and processes that inform customer interactions and performance reporting
- Provide strategic and day-to-day leadership and guidance to teams impacting shipped order rate and other core KPIs.
- Liaison between Platform, Compliance, Gov’t Affairs, Legal, and the business to ensure compliance and assess risk
Why we will love you:
- You have prior leadership experience, excellent communication (both verbal and written), project management and decision-making skills.
- You are results oriented, have a demonstrated ability to interpret/monitor results, and refine marketing approaches accordingly.
- You are data driven and have demonstrated superior analytical skills.
- You are extremely detailed to ensure flawless execution of materials and have the ability to spot errors and inconsistencies in data and analysis.
- You have the ability to meet deadlines and handle multiple priorities.
What you have:
- Bachelor’s degree- preferably in Marketing, Business, Advertising or quantitative field.
- 5+ years marketing experience with responsibility for strategic planning
- Highly analytical mindset with data-driven decision making within imperfect or incomplete information environment
- Ability to translate business goals into action plan and deliverables.
- Strategic systems thinker, comfortable using qualitative and quantitative information to solve problems
- Can combine these deep analytical skills with consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
- Required knowledge of data governance best practices
- Advanced leadership, communications, and team-building skills with the ability to motivate teams through both direct and indirect reporting relationships
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
- Experience working within a matrixed organization where success was dependent on influence
- Excellent organizational skills and the ability to prioritize and handle several projects concurrently
