Marketing Automation Specialist
Who we are:
Arcadia is the technology company empowering energy innovators and consumers to fight the climate crisis. Our software and APIs are revolutionizing an industry held back by outdated systems and institutions by creating unprecedented access to the data and clean energy needed to make a decarbonized energy grid possible.
In 2014, Arcadia set out on its mission to break the fossil fuel monopoly and since then we have been knocking down the institutional barriers to unlock decarbonization. To date, we have connected hundreds of thousands of consumers and small businesses with high-quality clean energy options. Fast forward to today, and now, we’re thinking even bigger. We have launched Arc, an industry-defining SaaS platform that empowers developers and energy innovators to deliver their own custom, personalized energy experiences, accelerating the transformation of the industry from an analog energy system into a digitized information network.
Tackling one of the world’s biggest challenges requires out-of-the-box thinking & diverse perspectives. We’re building a team of individuals from different backgrounds, industries, & educational experiences. If you share our passion for ushering in the era of the clean electron, we look forward to learning what you would uniquely bring to Arcadia! Visit www.arcadia.com.
HQ: Washington, DC
$1.5B valuation; $380M funding to date
What we’re looking for:
As the Marketing Automation Specialist, you will be a key part of the Lifecycle Marketing Team at Arcadia. We are looking for a seasoned automation leader to be responsible for Arcadia’s MarTech stack including the Marketing automation platforms such as Marketo and Customer.io to assist our marketing and sales teams in executing well-segmented and targeted demand generation campaigns, with an emphasis on driving the development, testing, troubleshooting and analysis of email marketing programs.
What you’ll do:
- Own end-to-end marketing automation processes and workflows to support audience segmentation, email, form and landing page design/build, lead routing and campaign effectiveness reporting
- Partner with teammates across lifecycle and product to implement best in class contact data practices in Marketo and Customer.io
- Maintain the hygiene of data across Customer.io and Markerto (behavioral attributes, triggered events, contact lists)
- Deliver lead nurturing campaigns that are consistent with the brand to complement existing marketing and sales efforts
- Maintain and grow our marketing database of marketable records working closely with our Sales Operations team and Salesforce.com
- Work closely with technology & operations team to develop reporting processes and associated reports
- Manage data integration between Marketo/Customer.io and 3rd party platforms such as 6Sense, Segment, Salesforce, Churn Zero and Grove
- QA and troubleshoot all technical issues within the Marketo and Customer.io platforms
- Analyze performance metrics, providing recommendations to improve effectiveness of emails, campaigns and segmentation
What will help you succeed
Must-haves:
- 7+ year of experience in marketing automation
- Experience with the set-up and implementation of ESP platforms (Marketo, Customer.io)
- Marketo and or Salesforce Certification
- Experience with HTML/CSS landing page, forms, email templates
Nice-to-haves:
- Experience with 3rd party integration systems and sales tools such as (Segment, 6Sense, Churn Zero, Groove)
- Experience with navigating analytics tools such as Light Dash and Google Analytics
Benefits:
- Competitive compensation based on market standards
- We are working on a hybrid model
- Apart from Fixed Base Salary , the candidates are eligible for following benefits
- Flexible Leave Policy
- Office Located in the heart of the City in case you need to step in for any purpose
- Medical Insurance (1+5 Family Members)
- Quarterly team engagement activities and rewards & recognitions
- L&D programs to foster professional growth
Eliminating carbon footprints, eliminating carbon copies.
Here at Arcadia, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in creating a clean energy future. Arcadia is committed to equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law. While we are currently unable to consider candidates who will require visa sponsorship, we welcome applications from all qualified candidates eligible to work in Chennai, India.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
