At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 34,000 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year.
About the Marketing Automation Specialist role…
To support SiteMinder customers to success as they transition to our next-generation product experience.
What you’ll do…
- Daily audience and list management with Migration cross-functional team including removing or adding customers to cohorts at short notice, from spreadsheet to system
- Hands-on execution of pre- and post-migration campaigns each week including audience build, campaign build, scheduling and delivery, and performance reporting - currently ~6 per week scaling up to 10x
- Troubleshooting challenges as they arise, interacting with technical SMEs to resolve them as required
- Architecting and delivering a live interactive experience for each cohort, segment and language
- Optimizing and creating new content and delivery based on customer feedback, interactions, health and inbound drivers
- Following up on sentiment surveys 1:1 to a) pass feedback thematics to the migration team b) support resolution of individual customer experiences
- Briefing, coordinating and building localisation of all assets associated with migration
- Actively monitor and report on the effectiveness of the program; moving us from a monthly pre-migration performance view to a rich, multi-dimensional view across all assets and channels of the migration experience
What you have…
- Min 3 years of experience working with marketing automation platforms and CRM. In-app messaging experience (i.e. Intercom) is an advantage
- Strong experience in end-to-end management of creative cross-channel campaigns with marketing automation and complex segmentation requirements
- Exceptional problem-solving ability and strong analytics skills
- Proven record of managing multiple work streams in a fast-paced environment - prioritise, adapt to change and manage competing demands on tight deadlines
- Self-driven, independent, thrives under pressure and a dynamic environment
- A collaborator who loves working with many stakeholders to produce a great customer outcome
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
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