The Marketing Associate, Events and Communications will be responsible for driving top of funnel lead growth through channels including virtual events, webinars, content, PR, and digital traffic.
This role reports into the Sr. Manager, Growth Marketing who leads a group within the Marketing Team that covers content creation, design, technical development, events, SEO, web design, and testing frameworks.
Responsibilities
- Manage remote/virtual events strategy for Namely, Vensure, and affiliated brands including but not limited to:
- Event coordination, logistics, promotions, MC duties, and reporting on results
- Brainstorming topics that will attract prospects in the target audience for Namely and affiliated brands
- Working with partners and internal parties to create content and decks for webinars
- Coordinating lead sharing strategies to drive demand for Namely’s product
- Driving marketing influenced pipeline and generating Marketing Accepted Leads (MALs) and Marketing Qualified Leads (MQLs)
- Maintaining pre- and post-show communication
- Analyzing, tracking, and reporting on event ROI
- Communicating events strategy to entire Go to Market (GTM) organization
- Managing events budget
- Manage Namely’s down-funnel event strategy, including live case studies, product webinars, and Namely Connections events
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Support management of Namely’s SpeakHer Mind Program
- Assist in-person event team as-needed on Namely’s trade show and conference presence, swag, etc.
- Partner with sales and marketing leadership to spearhead annual Sales Kick Off
- Support organization of Namely’s client User Group
- Build strong relationships with customers, partners, and industry experts
- Own speaker proposals and award entries in conjunction with our PR agency
- Write and/or edit press releases as needed
- Manage guest blog posting program, including communicating with external writers, assisting with calendar management, and editing blogs
- Manage certain components of client and prospective client communications, from weekly newsletters to law alerts and other resources
- Write 1-3 blog posts per month for blog.namely.com to support the editorial calendar (e.g. promoting or recapping virtual events, or overview on new compliance law alerts)
- Working with partners, find opportunities to increase SEO using backlinking strategies and increase lead generation using newsletter and social media swaps
Requirements
- BA/BS Degree required
- Best-in-class interpersonal skills
- Excellent written & verbal communication skills
- Highly organized and strong time management skills, with an ability to manage resources and budgets
- Metric driven and have the ability to draw insight from complex marketing data
- Confident with a dynamic personality
- Real passion for learning new things
- Ability to travel, if needed
Nice to Haves
- Experience running B2B virtual events is preferred
- Experience with Zoom, Hubspot, and Salesforce is preferred; Marketo experience is a plus
Namely Company Culture Highlights
- Winner of Comparably's Award for Best Places to Work in New York 2021
- Winner of Comparably's Award for Best Leadership Teams 2021
- Winner of Comparably's Award for Best CEOs for Diversity 2021
Check us out on Comparably: https://www.comparably.com/companies/namely
About Namely
Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.
We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.
