Marketing Associate

Summary: The Marketing Associate is primarily responsible for lead generation, patient acquisition through community education and engagement, as well as physician outreach. 

Essential Duties and Responsibilities: The following list of duties is not intended to be restrictive or all inclusive. The fact that certain duties may not be listed does not limit the assignment of additional and/or other duties.

• Promote brand awareness within the community
• Maintains updated log and communication with groups, chambers, and relevant business contacts.  
• Activates and gathers leads at industry events, dispensary events, community events.
• Executes the laid-out plan for dispensary openings.
• Shows continuous growth in patient acquisition.
• Move individual ordering physicians and medical groups along the continuum to advocate for our products and to direct patients to our company for order fulfillment
• Cultivate relationships with large corporate healthcare entities to advocate that medical cannabis be made available to patients
• Develop a deep understanding of current and future competition and outpace the competition in key performance indicators, including market share.
• Follows and implements the given outline for outreach initiatives
• Makes suggestions to enhance current efforts
• Works collaboratively with patient groups, dispensary managers, for in dispensary events as well as community events.
• Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, training, emails, and phone calls
• Event planning & coordination
• Effectively communicates with potential patients with the information gathered at events

Communication

Identifies tactics to promote provider interaction and engagement including new provider orientation, site visits, staff meetings, social events, grand rounds, referral dinners,

Develops meaningful relationships with key contacts and opinion leaders both internally and externally.

Responsible for reporting and tracking all activities to Sr Marketing Manager, as well as communicating all marketing requirements through company provided forms

Advisor & Advocate

Provides insight to Sr Marketing Manager related to emerging business opportunities

Advocates for initiatives aimed at improving processes related to referrals (i.e. increase convenience for referring providers to contact a practice)

Knowledge, Skills, and Ability Requirements

Possesses outstanding interpersonal skills, including excellent written and verbal skills

Demonstrates ability to use persuasive communication, leadership, and relationship-building

Demonstrates good organizational and time management skills in the preparation of daily work schedules and the assignment of duties and responsibilities

Ability to effectively work with and through physicians, subordinates, customers, and other personnel in a cooperative, collaborative manner in order to improve provider and/or patient satisfaction

Ability to work effectively and independently in a fast-paced environment.

 Computer Knowledge

Experience working with computer systems; proficient in Microsoft Excel and Word

Priorities for Service Excellence:

• Compassion
• Quality
• Trustworthy

Efficiency Education:

Bachelor’s degree in Communications, Business Administration, or Healthcare required. Recent and direct experience working in a communications position within a sales or marketing work environment may be substituted in lieu of education and/or experience requirements.

Experience:

Minimum of three (3) years’ experience working with physicians/providers, serving as a brand ambassador with proven track record, or community engagement role.

Certifications/Licensure:

None required

Working Environment:

Primarily performed in a well-illuminated, climate-controlled, indoor, smoke-free business office environment within the facilities

Ability to attend meetings, community events, professional networking events, and trainings outside of the standard business hours, including some nights and weekends.