At Havenly, we believe that everyone deserves a beautiful home they love. Founded in 2014, we've grown into the #1 interior design service in the country.
We're reinventing the way that people design and shop for their homes, making custom furniture and interior design delightful and accessible for all. Although we're headquartered in Denver, we offer both online and in-person services, operating design studios on both coasts and throughout the US.
We’re searching for a Lifecycle Marketing Manager to join our Growth team at Havenly. This role will be responsible for owning customer segments and optimizing their communication stream across multiple owned channels. Reporting to the Director of Growth, your work will enable us to build stronger relationships with our customers at every step of their user journey. Our ideal candidate will bring a highly-analytical, creative, and cross-channel skillset to the role. This is a unique, high-impact opportunity to play a critical role in the growth of a fast-growing and well-known consumer startup.
If you are a successful Lifecycle Marketer who dreams of engaging customer journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you!
What you’ll do:
- Support in the strategy and execution of customer segments across CRM channels - from first-time registrants and leads to our highest-value repeat customers
- Rigorously test and analyze campaign and journey performance to ensure each message drives results without increasing customer churn
- Identify high-value experiments that are hypothesis-driven and inspired by data-driven insights
- Collaborate with the Growth and Creative teams to ensure brand-aligned messaging, improve time to conversion, and capitalize on new leads across all funnel stages
- Be an expert on our CRM stack, and work cross-functionally with Product, Analytics, and Engineering teams to solve bigger business challenges with well-thought out customer communication streams
- Map out and own the promotional calendar and cross-functionally project manage sale periods from planning to go-live and post-promotion analysis
- Lead the scaling of channels like RAF and SMS
What you’ll bring:
- 3-5+ years' experience in a Lifecycle Marketing role, with a detailed understanding of CRM strategies, tactics, and tools
- You will need to be strategic, and comfortable spearheading new initiatives from conception to creative development to execution to analysis and back again
- Strength in both the science and art of marketing: knowing when to lean on numbers and experimentation, and when to be creative and find a new direction
- Technical CRM tool expertise, with a deep understanding of CRM KPIs and analytics tools like Tableau and Looker
- You’re an Excel / Google Sheets powerhouse and excited about combining many data sources into one easy to digest report
- Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior management
- Growth mindset with bold ideas and know-how to get things done.
- Preference for those with experience in e-commerce, specifically in the furniture and home space.
About You:
- You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen.
- You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next.
- You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field.
- You are a collaborator with strong communication and relationship-building skills.
- You have the ability to work in a fast-paced, results-based environment.
- You have confidence in analyzing and acting on marketing data.
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You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks.
- Thorough familiarity and passion for data-driven lifecycle marketing, retention, and testing frameworks at scale.
- A self-starting and ownership attitude to seize opportunities that make an impact.
Additional Details:
- This is a full-time exempt position headquartered in Denver, CO. Remote candidates considered.
- Targeted compensation range for this role: $80-85K/year, dependent upon experience.
- Our total rewards package includes competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401K, paid Parental leave, and Fertility benefits. In addition, we offer free design services, furniture discounts, and merchandise credits.
- Havenly is an Equal Opportunity Employer. Havenly's employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
- Applicants must be currently authorized to work in the United States on a full-time basis.
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COVID-19 Vaccination Requirement: In accordance with Havenly’s policies as well as in compliance with state and federal regulations, and our ongoing commitment to safeguarding the health of our employees, their families, and the community at large, COVID-19 vaccines are required for all employees at Havenly. Accordingly, any offer of employment is conditioned upon an applicant’s ability to provide proof of vaccination. Should you require accommodation for medical or religious needs, Havenly will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable City, State and/or Federal law. Any approved accommodation will also include a requirement that unvaccinated employees submit to weekly COVID-19 testing.
As a company, our goal is to make everyone feel good at home and that starts right here, at Havenly HQ. We celebrate our differences and encourage everyone to bring their true selves to work each and every day. Throughout the journey of each of our team members, as a company, we take pride in and commit to ensuring that everyone feels valued, heard, welcome and has equal opportunity to thrive. With the above stated, Havenly is committed to cultivating a diverse and inclusive team. We are open to candidates of all backgrounds and encourage you to apply if interested.
