About the role:
We are looking for an expert marketer to own our Lifecycle Email marketing channel The role has the unique opportunity to build our lifecycle channel from the ground up, and would work cross-functionally across Growth Marketing, Marketing Operations, Field Marketing, Integrated Campaigns, Product marketing, and Sales. With an end focus on pipeline, you will play a key role in nurturing decision makers and practitioners through engaging content to become MQLs. This role will report to the Group Manager of Digital Marketing.
Your responsibilities will include:
- Build the email lifecycle channel from the ground up to engage our B2B developers and buyers across awareness, consideration, and conversion parts of the user journey. You will initially focus on landing net new customers, but can expand to cross selling and up-selling.
- Leverage quantitative and qualitative customer data to build relevant customer experiences that drive affinity, reduce time to first value, and drive adoption of HashiCorp products.
- Constantly test, measure, iterate and report campaign performance, by rigorously A/B testing, and optimizing email campaigns.
- Craft and iterate on messaging that converts both cold and warm leads into qualified sales opportunities.
- Collaborate with our internal Marketing and Sales teams to build compelling content that drive marketing pipeline.
- Clearly report wins and improvements to leadership and cross functional partners to build trust and continue garnering investment in lifecycle marketing as a growth channel.
- Work with product teams to craft and launch experiences to onboard and activate users to new product features
- Start with email as a channel, but have the opportunity to branch into other lifecycle channels such as in-product prompts and notifications to have consistent communication with potential customers.
The experience and skills you’ll need to succeed in this role:
- 4+ years of B2B lifecycle marketing experience of crafting and implementing digital campaigns to drive marketing qualified leads, event engagement, and cloud signups.
- Experience crafting an email lifecycle strategy from scratch.
- Familiar with B2B demand generation engines for driving growth.
- Ability to clearly plan, design, implement digital campaigns on their own to drive metrics, and analyze results and present to executives.
- Experienced analytical problem solver that knows how to use data and experiments to make decisions, build strategy, and iteratively improve the lifecycle channel.
- Ability to think strategically and critically about trade-offs and how to make the most impact as quickly as possible.
- Has a high degree of comfort with ambiguity and bias for action.
- Has a track-record of demonstrating an outstanding level of ownership.
- Excellent writing, communication, and presentation skills. You can frame and distill complex information appropriately for different audiences.
- Proven track record of collaborating with people outside your immediate team and get things done through influence rather than authority.
- Proficient in using business intelligence tools such as Google Analytics, Marketo, Salesforce, and/or Looker, etc.
Plus:
- SQL + Strong Excel experience
#LI-Remote
Colorado, California, Washington and New York City Applicants: To view base salary ranges for this role in your location and to learn more about which roles are eligible for bonus pay or commissions, please visit our Pay Transparency Calculator below. Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training. Information on our benefits can be found via the link below. Intern ranges can be found below.
