Flock Safety is hiring a

Lifecycle Marketing Manager

Remote

Who is Flock?

Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime. We are committed to protecting human privacy and mitigating bias in policing with the development of best-in-class technology rooted in ethical design, which unites civilians and public servants in pursuit of a safer, more equitable society.

Our Safety-as-a-Service approach includes affordable devices powered by LTE and solar that can be installed anywhere.  Our technology detects and captures objective details, decodes evidence in real-time, and delivers investigative leads into the hands of those who matter.

While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fun relationships even when we are physically apart. Our flock of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. Flock Safety is headquartered in Atlanta and operates nationwide. We have raised over $380M in venture capital including a recent Series E round led by Tiger Global.  Now surpassing a 3B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

Additional Information

The Team

The Flock Safety marketing team is a highly ambitious and driven team. As a member of the marketing team, you must be an expert in your craft and have the ability to independently execute your own responsibilities effectively. You must have an entrepreneurial spirit, always looking for opportunities to innovate and find strategic solutions. The team’s culture is rooted in hustle and hard work, focused on generating demand, acquiring, converting, and retaining customers. As a member of the Flock Safety marketing team, you must be prepared to work hard, think outside the box, and collaborate with other members of the team to achieve success.

The Role

Reporting to the Director of Digital Marketing, this role provides an exciting opportunity to lead Flock Safety’s lifecycle email marketing efforts. This role will develop and optimize email campaigns to drive growth, activation, expansion and increase customer engagement. The ideal candidate should possess a data-driven analytical mindset, be passionate about understanding the customer journey, and have experience working on complex lifecycle and nurture email programs. 

How you’ll make an impact:

  • Manage end-to-end execution of lifecycle email campaigns, developing strategy, building, managing, analyzing, and optimizing email campaigns.
  • Identify and implement innovative messaging to drive conversions and engagement at scale.
  • Ability to manage, communicate, and collaborate cross-functionally with other teams such as the demand gen, marketing ops, product, and sales teams.
  • Regularly report on campaign performance and overall channel performance to communicate email impact.
  • Implement and manage a process of iterative A/B testing to improve key email metrics.
  • Understand the customer buyer journey and different segments of our potential customers, and utilize our customer database to create sophisticated email segmentation strategies.
  • Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, and conversion rates.
  • Ensure all email campaigns comply with current email best practices, CAN-SPAM, and data privacy policies.

We’re looking for people who have:

  • 3-7 years of email marketing experience in high-growth companies
  • Hands on experience with email marketing / automation software such as Marketo, Iterable, Klaviyo, pardot, etc
  • Experience working with top of funnel, lead nurture, and lifecycle campaigns
  • Passion for email marketing, following best practices, industry trends, and testing the newest strategies
  • When working with colleagues, you always stand up for your point of view respectfully and gracefully
  • Track record of successfully influencing and collaborating with cross-functional teams
  • Proficiency with HTML and CSS

Bonus

  • Can write persuasive copy and create high-performing email campaigns that engage prospects and drive conversions.
  • Familiarity with Salesforce
  • Data-driven mindset, with an ability to organize and scrutinize data, interpret metrics and identify trends.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

Our Values

Our values define how we approach our work every single day:

  • Do the Work
  • Optimism With a Plan
  • Embrace Change to Grow
  • Protect the Whole Community

To read more about our values, click here.

Why Join Us?

While being surrounded by a bunch of cool people working to eliminate crime is its own reward, we have plenty more to offer: 

  • We have raised over $380M in venture capital and are backed by some of the top VCs including a16z, Tiger Global, Meritech and more
  • 91% of our employees recommend working here
  • We have an audacious goal of reducing crime in the United States by 25% over the next three years
  • 3% of crimes in the US are solved by Flock, and we help to solve ~200 crimes a day
  • We partner with 2100+ cities and 1500+ agencies across the US and process 1.1B+ images a week (we process more images than Instagram 🤯)

The Perks

💰Salary & Equity: In this role, you’ll receive a salary of $120,00-$150,000, as well as stock options.

🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off! 

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers. 

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility.

🧠Mental Health: All employees receive an annual subscription to Headspace

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area).

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

 

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