We are HCG - a specialty finance investment manager focused on private market opportunities emerging from Fintech.
For over 10 years, HCG’s founders have been innovators in alternative investment programs rooted in Fintech. The Firm invests and works with some of the world's most pioneering companies to create value for our clients, through our private credit strategies. We are an SEC registered investment adviser with over $1 billion of capital under management.
We have a team of 25+ talented professionals. With our headquarters in Raleigh, NC, a number of our teammates work remotely throughout the US and also in Europe.
Through years of research and development, HCG has created a proprietary technology and investment solution to manage Fintech loan portfolios. Since its inception and through the market events of 2022, our strategy has consistently delivered positive risk-adjusted returns and has more recently attracted the attention of new groups of investors. To capitalize on this interest, we are seeking a marketing expert who can translate our innovative investing approach and engage new marketing channels to share our message. Our growth strategy is targeting a 2-3x increase in capital this year, and this new position will be instrumental for our success.
THE ROLE
The Head of Marketing & Communications will be a new position reporting directly to the CEO. This person will establish a new marketing strategy, design our brand management, define our market positioning, and champion our communications. We are seeking a partner who will initiate and manage her/his own contributions towards shared company growth and performance goals.
This enthusiastic and organized individual will define, develop, and execute marketing plans that build firm awareness, educate on our asset class, reinforce our brand, generate leads, and nurture existing client relationships through innovative marketing materials, nuanced messaging, and thoughtful content. The expectation for this role is to expand our market reach and appeal to a wide range of individual and institutional investors with varying familiarity of our product and industry. To accomplish these goals, the Head of Marketing & Communications will have broad influence across all HCG teams and will lead initiatives with external agencies and partners.
Furthermore, in this role, you will be encouraged to inject new ideas and partner directly with our internal HCG teams to meet shared objectives. When we introduce a new HCG product, you will work closely with HCG’s Investing and FinOps teams to understand the structural design and economics so that you may help articulate the translation for clients and prospects. When we connect with a new client base, you will be invited to collaborate with the Business Development team on creating new marketing materials before reviewing them with our Chief Compliance Officer. At HCG we embrace open lines of communication and require strong teamwork to achieve our goals.
YOUR RESPONSIBILITIES & QUALIFICATIONS
- Lead the creation of HCG’s marketing strategy
- Partner with HCG teams to develop thoughtful content for investors, prospects, and other stakeholders
- Evaluate and improve our internal activities (e.g., townhalls, updates/newsletter and events) to align with our external communications (e.g., quarterly investor calls, speaking engagements at conferences, etc.)
- Introduce and maintain branding materials, templates, and other tools to standardize across the firm
- Develop end-to-end marketing programs to help Business Development achieve its growth targets
- Curate a marketing library of key marketing resources for easy accessibility by all HCG members
- Serve as the key representative, liaison, and point person for all marketing activities
- Work with external partners to build HCG’s brand through social media, interview opportunities, public relations and speaking engagements for the firm’s leadership
Skills
- 5+ years in marketing (financial marketing preferred with a good understanding of investment advisor operations and financial products - e.g., Private Debt, Alternative Investments, Private Equity)
- Brand-oriented decision making with process-oriented focus and judgement
- Keen listening and communication skills to develop collaborative partnerships with stakeholders
- Excellent writing skills that generate thoughtful and engaging content
- Advanced and persuasive presentation skills that engage our target audience, and instruct colleagues on internal and external messaging
- Project management competency to complete longer-term efforts across multiple stakeholders
Competencies
- Creative thinking and storytelling
- Self-starter mindset, to expand this role and generate new opportunities for the firm
- Motivation, confidence, and adaptability to tackle new challenges in a fast-paced and diverse environment
- Familiarity and interest with Fintech (e.g., players in this space and how to connect with them)
HCG’s mission: Transforming the future of finance through trust, innovation, and capital.
The pillars of our culture are treating others fairly, acting like owners, seeking the truth, maintaining a winning mentality, and continuously evolving. These are the words by which we operate, and the actions which we exhibit among our colleagues, partners, clients, and prospects.
We are a dynamic, fast-growing firm at the intersection of finance, investing, innovation, and technology.
We work across teams to achieve our mission. We communicate with each other actively, frequently and openly, and we operate with an “all hands-on deck” attitude to get things done. We are also determined to help employees attain their individual goals, as well as to empower them to develop their skills and express their leadership. We are performance-oriented and cherish forward-thinking, so expectations are high, but along with those expectations comes a high level of support from fellow team members and HCG’s founders.
If this sounds like your ideal work environment, please join us!
BENEFITS
HCG offers full-time employees:
· Competitive salary commensurate with experience plus discretionary bonuses
· Insurance (medical, dental, vision, life, disability)
· 401(k) with company contribution
· Generous PTO and holidays
· Opportunity to work directly with team leadership
· Paid parental leave
· Learning support
· Employee referral bonus
