Wargaming is looking for a Head of Growth/ Performance Marketing for the World of Tanks PC project.
Define the vision, strategy and execution of full funnel digital marketing campaigns including creatives design, ad creation, bidding, budgeting, optimization, and reporting
User acquisition growth: take ownership for our user acquisition channels
Define optimal marketing mix for search/display/video ads, affiliate marketing and other channels
Advise on and allocate digital marketing budgets, constantly analyzing costs and ensure necessary optimizations
Measuring, reporting, forecasting on the performance of all digital marketing campaigns
Drive ROI through rigorous and systematic testing and optimization
Implement brand strategy and measure brand performance
Lead, mentor and build the team
5+ years of successful track record in a performance marketing or digital marketing role
Proven 3+ years working experience of leading a team
Solid understanding of web metrics, digital analytical tools
Strong analytical skills and data-driven thinking
Critical thinking ideology
Up-to-date with the latest trends and best practices in online marketing and measurement
Understanding MarTech and AdTech solutions as well as digital data analytics and programmatic platforms
Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.
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