Head of Growth Marketing

Pora is a Beauty and Health AI assistant developed to democratize dermatology and cosmetology services. Our goal is to empower peoples' wellness and beauty with an ultimate tool for understanding and further improving their skin. We develop breakthrough AI solutions that combine deep knowledge of the user's condition with comprehensive competencies in skincare products.

We already have developed the iOS version of our app that is available in the US, Canada, and EU stores. It’s capable of:

• Guiding the user through a dermatological questionnaire to understand their conditions and needs
• Taking images of the user’s face and providing ML-based analysis
• Providing meaningful recommendations of topical cosmetic products that can improve the skin conditions of the user.
• Suggesting face exercises to maintain firmness and the youth of the skin.

What do we need

We are at our early stages now. One of the major milestones for us is to develop our paid and organic user growth strategies as well as understand what we need in the product to support sustainable growth. That’s why we are looking for the Head of Growth Marketing.

Here’s what your day-to-day responsibilities might look like:

• Define, own, and execute a long-term user acquisition strategy
• Drive customer growth by taking full ownership of all digital marketing channels such as paid social, paid search, affiliates, and offline marketing e.g., partnerships, PR, etc.
• Timely discover opportunities within existing and new channels to understand profitability and scale where relevant
• Manage, optimize, and report on marketing budgets and ROI providing business cases, implementation, and learnings
• Work closely with our creative team to develop a state-of-art creative strategy for our ads and other marketing materials
• Work closely with our product team to help identify, prioritize, and deliver on growth initiatives
• Build and mentor the growth team with a high sense of ownership and a culture of getting stuff done

However, we’re always open to new ideas, so you could do anything you need to drive the company’s success 🙂

Why work with us

• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market
• In this role, you’ll be reporting directly to the CEO of the company and will have all the needed resources to significantly contribute to the scale and overall success of Pora
• The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects
• We work with the best experts to support our knowledge when we don't have enough competencies. So whatever is unclear — we have an expert to help overcome the issue!

Should we mention that joining the startup in the very early stage means an opportunity to lead a large department in the observable future? Indeed we should! But it also means taking maximum out of the employee stock ownership plan. The fewer employees we have — the more shares we might offer. Join us while we're still small and benefit from our growth!

What we expect

• 5+ years of user acquisition from strategy to execution in a start-up, predominantly in the mobile app space
• 2+ years experience in managing high-performance growth teams
• Proven track record in mobile user acquisition and marketing landscape, organic is a big bonus
• Advanced knowledge of marketing data stack, tracking, attribution, incrementality, and BU economics is a must
• Data-driven decision maker with significant experience running A/B tests
• Great people management skills, ability to build processes and influence cross-functionally
• Capable of delivering maximal impact in a short amount of time
• Ability to think differently and see the big picture
• Resourceful, creative, and self-motivated
• You have a can-do-more approach, a passion for making an impact and exceeding your goals
• English — fluent, excellent writing
• Passion about healthcare, helping people, and launching awesome products 🙂

Our current team

The current team is pretty small: we have less than twenty team members 🙂 Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, product and project managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Our current team

The current team is pretty small: we have less than twenty team members 🙂 Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, product and project managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Please join us in our adventure!