Head of Growth Marketing

Responsibilities

• Own our growth marketing function: Reporting to our VP of Marketing, your team will help us meet aggressive growth goals, in conjunction with our Product Marketing and Content Marketing teams.
• Build and manage our team: You'll manage our team of 3 Growth Marketers, own quarterly goals, and be responsible for our marketing program budget.
• Create sustainable pipeline: Scale our marketing efforts to generate predictable self-serve (signups, PQLs) and sales pipeline (demos, opportunities).
• Define GTM strategy and execute: Develop excellence across marketing channels including ABM and support for SDR outbound, PLG and lifecycle marketing, performance marketing, social marketing, event marketing, and field marketing.
• Be an audience expert: Build a strong intuition of our audience of developers and product leaders in startups responsible for building product integrations.
• Instill campaign excellence: Lead the team to ideate, create, and optimize campaigns in collaboration with Product Marketing, Content Marketing, Sales, and Design team members.

Experience

• Marketing professional: 6+ years growth marketing and/or demand generation experience, preferably for B2B SaaS companies.
• Team leadership: Experience managing teams, mentoring growth marketers, and building a high performance team.
• Thrive in a fast-paced environment: You’re hungry for rapid growth and pioneering a new market in opposition to existing competition.
• Analytical and experimental: Use analytical insights to continuously test campaigns, subject lines, and calls to action. You’ll ensure maximum value is created from our investments. 
• Cogent communicator: You’re an excellent listener, presenter, and problem solver with a hands-on approach to writing emails and writing landing page copy.
• Knows marketing tools: You’re comfortable with the full marketing stack to collect, enrich and report on our funnel. You’re excited to put Salesforce, Hubspot, Google Analytics, and more to use!
• Intuition for channels: Extensive experience with segmenting audiences and developing integrated lifecycle campaigns. Ability to drive our partners and vendors to deploy best practices and achieve results.

• The cash compensation range for this role is $170,000 - $210,000.
• Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications. In addition to cash compensation, all employees receive an equity compensation package.