As the Head of Growth for the Nigerian Banking business unit, you will lead a team that plays a critical role in managing FairMoney’s ability to grow in the market. You will be accountable for designing the customer acquisition strategy across channels like paid marketing, affiliates, social media, email, push, as well as lifecycle management of existing customers via various channels, such as SMS, email, in-app notifications, and social media. Finally you will work closely with the Product Team to ensure optimisation of new user conversion and also with the Operations Team to ensure delivery on key customer success metrics.
Requirements
- 7+ years of experience in Growth, Performance Marketing, organic and paid consumer acquisition.
- Super smart.
- Analytical mindset and Quantitative Analysis skillset.
- Excel power-user with the ability to build financial budgets.
- Detail Oriented, with proven execution skills.
- Strong communication skills: fluent in English.
- Passionate about growth strategy, marketing, and customer success.
- At least two years of experience working on performance marketing and liaising with third parties.
- Experience building and leading a growth/marketing team.
Your responsibilities will include:
- Building and Owning the growth strategy for new and returning customers.
- Identifying key focus metrics for focus to boost company growth (acquisition, activation, engagement, etc.)
- Defining a channel and segment strategy for customer acquisition.
- Building robust processes for marketing operations.
- Designing and managing the execution of lifecycle marketing programs and campaigns alongside your team.
- Growth initiative prioritisation.
- Budgeting for & Reporting on the growth plan.
- Execution of the Growth Plan with the help of your team and other relevant stakeholders.
- Monitoring and improving key growth metrics.
- Identifying and coordinating with external providers and stakeholders: digital marketing agencies, technical 3rd parties, etc.
- Building a customer success strategy to drive retention and LTV, and executing the same with the help of relevant stakeholders (e.g.customer support).
- Keeping up to date with new acquisition and retention opportunities, exploring and AB testing.
- Mentoring and coaching talents, scaling up the team as and when required.
- Working with the other teams: product, risk, programs, etc. to align internal operations with the growth strategy.
Benefits
- Paid Time Off.
- Family Leave (Maternity, Paternity).
- Training & Development budget.
- Paid company business trips (not mandatory).
- Fully Remote, Work from Anywhere (timezone must have partial overlap with CET).
Recruitment process:
- A screening interview with one of the members of Talent Acquisition team for 30 minutes.
- Interview with the Hiring Manager for 45-60 minutes.
- Business interview with key stakeholders for 45-60 minutes.
