Head of Growth & Demand Marketing

The role

You will be responsible for the design, development and deployment of targeted marketing and digital campaigns to drive customer acquisition, lead generation, and self-service growth. This role will include SEO/SEM strategy and optimization, paid media planning, omni-channel campaign development, content marketing, social media (both organic and paid) marketing and digital video asset and campaign development. The ideal candidate will have media experience of planning/buying and managing media agencies. Attribution/marketing mix optimization for key customer segments is critical.

Additionally, this role is responsible for marketing operations, ensuring that people, process and tools are optimally set up, aligned and integrated in order to achieve superior performance and provide visibility and analytics on effectiveness and business results to GTM leadership team and senior executive team.

You will work closely with the leaders for Global Field Marketing and Product Marketing on development of messaging, campaign architecture, attribution framework and metrics reporting.

What you’ll do

• Manage portfolio of inbound and outbound marketing programs, including integrated campaign management, database and email marketing, webinars, seminars, trade shows, persona-based nurture programs, account-based marketing, search engine optimization, paid search, online programs, corporate website, outbound call campaigns for inside sales team, pipeline acceleration for direct sales and distribution channels.
• Own marketing technologies, processes and systems, including database management, segmentation, analytics, data cleansing, etc.
• Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.
• Monitor and analyze performance against lead and other marketing goals and over past performance.  Continually make and implement recommendations for optimization and ongoing growth.
• Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding demand generation performance results, current initiatives, and course corrections being taken.
• Identify new optimization tests and growth opportunities and areas for additional investment in time and money and decreased focus.
  Demand generation campaign strategy and plans, outlining key marketing themes, messages, and offers and channels for promotions within defined monthly, quarterly and annual cycles.
• Owns demand generation marketing automation and integration of marketing database / contact sources.
• Manages demand generation marketing calendar, budget management and reporting.
• Proactively meets with Field Sales Leadership, and Sales Representatives, to ensure alignment and that campaigns support revenue objectives and that Sales and Field Marketing are ready to execute and follow-up on campaigns when they are in market.
  Deliver repeatable, sustainable and predictable marketing-generated revenue in key regions via digital marketing and marketing automation.
• Owns the success of scaling marketing efforts through the channel by applying the partner’s perspective in the campaign and content design and by providing the field with the campaign tools and assets required to engage the channel.
• Hires and manages a world-class team of demand generation/channel marketing, media, and marketing operations professionals reporting into this role.
• Establish KPIs for all demand generation marketing programs and monitor Company demand generation marketing investments to deliver improved ROI performance

What you’ll bring

• 7-10 years' marketing experience conceiving and executing smart traffic-generating and sales enablement strategies and plans, that engage prospects and customers and drive desired business results.
• Experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Creativityr and have experience in identifying target audiences and devising digital campaigns that engage and convert.
• You can optimize landing pages and user funnels and are skilled in experimentation.
• Solid knowledge of website analytics tools, and a working knowledge of Google Ads and social media advertising.
• Strong analytical skills.
• You see exciting marketing possibilities in new technologies and emerging trends.
• Fluent written and spoken English

Interview Process 

You apply and will hear back from us within a few days. If there’s a fit, the full process is as follows: 

↳ [30 mins] Recruiter Screen

↳ [45 mins] Hiring Manager Interview

↳ [45 mins] Behavioural Interview with Product Leader

↳ [30 mins] Bar Raiser with Chief Product Officer 

After each stage, we will try our very best to provide timely (2-3 days) and constructive feedback (where possible). 

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