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Descript is hiring a

Growth Marketing Manager, B2B Paid Acquisition

Montreal, Canada
Remote

Descript is a new kind of video editor. It uses the power of AI to make creating and editing videos as easy as editing a doc or making a slide deck. Already used by millions around the world, the growth marketing team is looking to add a Growth Marketing Manager to help bring Descript to even more creators & businesses.

In this role, you will:

Grow creators:

  • Lead the ideation, execution, and optimization of paid media on networks like Google (Search Ads, YouTube, Display) and Meta (Facebook, Instagram); and experiment with new performance marketing channels (TikTok, Reddit, etc.)
  • Partner with our wider marketing team (content marketing, community, and product marketing) to run paid ads as part of integrated marketing campaigns
  • Collaborate with our design team to develop ad creative assets that converts while effectively conveys our product positioning
  • Work with our creator partnerships team to identify impactful and relevant creators for ad whitelisting opportunities
  • Measure and report on channel performance, distill learnings & share insights to support wider marketing efforts, and uncover opportunities for further experimentation (e.g. new target audiences, product use cases, etc.)
  • Manage our performance marketing budget by collaborating with the wider Growth Marketing and Finance teams to ensure ad spend has positive ROI and is sustainable
  • Partner with our business operations and data team to ensure that all conversion event tracking and 3rd party pixels are integrated effectively and measuring accurately

Grow businesses:

  • Strategize, execute, and optimize full-funnel lead generation campaigns on paid media networks that generate quality MQL’s– from when a user first sees an ad to when they enter their email and become an MQL
  • Partner with our enterprise sales team and wider marketing team to develop content, communications, and sales collateral that can be used to drive lead generation
  • Collaborate with our product marketing, community marketing and content marketing teams to build demand generation campaigns across performance marketing channels to drive attendance to webinars, download sales enablement content, and more

Requirements

  • 3-5 years managing performance marketing campaigns across paid media networks, such as Google (Search Ads, YouTube, Display) and Meta (Facebook, Instagram), for a B2B SaaS company or marketing agency
  • Well-versed in first party ad platforms, such as Google Ads Manager and Facebook Business Manager– both in creating ads, setting up events, and troubleshooting any issues
  • Ability to translate performance data from campaigns into actionable insights; experience with analytics tools such as Excel, Google Sheets, Amplitude, and/or Google Analytics.
  • Proven track record in building full funnel programs that meet KPI’s; this includes developing the creative strategy, measurement strategy and tactical strategy for all parts of the funnel
  • Experience working with a cross-functional marketing team– working with designers to develop creative assets; working with product marketing to understand product positioning, audiences, and use cases; working with B2B/sales teams to generate leads

 

About Descript

Descript is building a simple, intuitive, fully-powered editing tool for video and audio — an editing tool built for the age of AI. We are a team of 100 — with a proven CEO and the backing of some of the world's greatest investors (OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital). Descript HQ is in San Francisco, and our AI research team, Lyrebird, is based in Montreal.

Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company.

Benefits include a generous healthcare package, catered lunches, and flexible vacation time. We currently have offices in San Francisco and Montreal, and are open to folks working remotely between PT and ET time zones. Whether you love WFH or can’t wait to get back to being in person, we're interested in offering an environment that works for you.

Descript is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive. 

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