Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, financing solutions, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, DST Global, General Catalyst, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors.
We’re creating the future of how company finances are run and helping our customers be more successful. We aspire to empower companies to operate with agility and financial clarity, ultimately increasing the economic competitiveness of Latin America. We’re looking for the best talent in the region (and beyond) to join us on this journey.
As a Growth Marketing Lead, you will be responsible for acquiring and retaining high-quality leads by planning and executing integrated marketing campaigns, driving brand awareness, and providing local insights for the Colombian market. You will work alongside the global marketing structure and also the local sales and account management teams.
What you will do:
- Implement and define country-level KPIs and metrics.
- Have a data-driven approach to growth, optimizing budget to reach acquisition targets.
- Build a test and learn culture by running multiple experiments, tracking results, extracting insights from data proposing new actions, and defining the next steps.
- Knowledge of SEO and Organic Marketing.
- A strong grasp of Online Customer Acquisition, A/B Testing, and metrics-driven marketing.
- Organization of high-level networking events for clients and media.
- Work alongside the sales team in order to drive customer acquisition, by deploying account-based marketing strategies.
- Contribute to the Lifecycle/CRM campaigns to accelerate the adoption funnel.
- Coordinate invoicing and payments for local vendors.
- Brief and coordinate local campaigns with the global marketing teams. Ex. Design, content, brand.
- Develop customer testimonials and obtain customer feedback and competitor insights.
- Generate marketing campaigns that drive the adoption of different product features, such as our b2b payments solutions.
- Optimize and keep track of the marketing budget for Colombia.
Requirements for this position are:
- 6-8 years of proven experience in a similar role.
- Business English proficiency.
- Experience working with B2B SaaS companies is a plus.
- Familiarity with OKR methodology.
- Proven record of successfully deploying country-level marketing campaigns.
Skills
- Copywriting
- Proactive, receptive to changes.
- Ability to handle multiple projects simultaneously and independently.
- Excellent stakeholder management.
- Confidence, charisma, communication, and people skills.
- Hands-on and autonomous professional, who takes ownership and gets things done.
The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.
We value
* Clarity - Open and direct communication
* Simplicity - Pare things down to the essential
* Ownership - We're all owners and act like it
* Pride - Make quality products we're proud of
* Always Be Changing (ABC) - Continuous self-improvement
* Inclusivity - Every voice counts; we value each other for our shared mission and contributions
We are
* Shaping business finances in Latin America
* Driven by our 6 core values
* Proud of our inclusive and caring culture
* Certified as Top LinkedIn Startup
We offer
* Competitive salary & a robust stock ownership plan
* 100% flexible work model
* A set of benefits that are adaptable to your needs & way of life
* Opportunities for growth in a fast-paced environment
* A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness
