Preply is a global language learning marketplace, connecting 50,000+ tutors with millions of learners from all over the world. Since the company launched in 2012, students have signed up to more than 15 million lessons. We exist to unlock human potential through learning.
Meet the team
We're looking for a marketer with a growth-hacking mindset to help us amplify the power of Preply’s content! If you're just as comfortable running AB tests as crunching the numbers around a surprising traffic increase, then we want to hear from you.
As a Growth Marketer at Preply, you’ll be responsible for:
- Driving traffic to the Preply Blog
- Converting this traffic into customers
You will be part of the content team and will be 100% focused on driving growth on the Blog as one of our core content marketing channels. Your role will involve working closely with cross-functional teams, including Brand, SEO, CRM, Paid, Product, Localisation, Engineering, and others.
What you'll do:
- Build and deliver content amplification strategy
- Test organic (email, SEO, social media) and paid tactics to increase traffic to the blog
- Improve traffic and audience performance through data analytics
- Improve blog UX and CVR through experimentation
- Build lead nurturing campaigns for blog readers in collaboration with CRM
- Manage and optimize budgets/resources for campaigns, tests, and experiments.
- Create performance reports and present them to different stakeholders
What you need to succeed:
- High level of emotional intelligence, ownership, and accountability
- Strong communication skills
- 3+ years of work experience as a growth marketer
- A strong data mindset and analytical skills (an absolute must)
- A proven track record of running AB and user tests
- Portfolio of campaigns that brought traffic or increased conversions on the website
- Understanding of content promotion via paid advertising, SEO, Social Media and CRM
- Understanding of CRM principles and audience segmentation
- Ability to lead and collaborate with cross-functional partners, prioritize high-impact initiatives, and keep projects moving forward
Why you’ll love it at Preply:
- An open, collaborative, dynamic and diverse culture;
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A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
- A competitive financial package with equity, leave allowance and health insurance;
- Access to free mental health support platforms;
- A flexible set-up with the option of paid relocation to Barcelona or working remotely within a close time-zone;
- The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).
About Preply:
At Preply, we focus on doing better every day – pushing the limits of what we know is possible. And we know our purpose is strong. We’re re-engineering education, providing outstanding experiences for our global community of language learners and building authentic connections across the world.
Propelled by a tenfold increase in revenues over the last three years, thanks to our best-in-class consumer and b2b products, Preply is now leading the online language tutoring segment globally and has 400+ employees of over 50 nationalities based across Barcelona, Kyiv and the US. We do extraordinary things at Preply – and we want you to join us. If you’re committed to curiosity, love experimentation and relish the challenge of exploring new ideas, then it’s time we said:
Welcome to The World Class.
Our values:
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Human: We embrace diversity by fostering inclusive environments where people feel respected and safe to express their opinions.
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Hungry: We make bold, data-informed decisions to deliver high-impact solutions for our customers.
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Humble: We experiment continuously by staying open to being challenged, learning from failures and making data-informed decisions.
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Hackers: We learn by doing, focus on things that matter and move with incredible speed to create simple, creative, and scalable solutions;
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Curious: We thrive on facing challenges, diving deep to identify root causes and uncovering insights to continuously improve.
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Learners Obsessed: We put our learners at the core of everything we do to improve the effectiveness of their language learning with us.
Diversity, Equity, and Inclusion:
Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.
That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.
