Job description
Please apply only if you speak English. The resume must be uploaded in English. Keep in mind that the role requires having video meetings in English. This role is based in our Bogota, Colombia office. Also, we've included two brief prompts at the bottom of this posting — please fill these out to be considered for this role.
Our Mission
- Zilper’s mission is to save money, property, and lives by moving utilities underground. The company is developing technology to efficiently and safely bore through any geology. Zilper’s innovative technology is faster and more efficient than conventional tunneling methods, making small-diameter infrastructure economically viable.
About the Job
- We are looking to hire a Chief Marketing Officer to be part of our highly selective team in Bogota. The selected candidate will work closely with our sales, marketing and executive team in the US and Colombia. Eventually you'll have the opportunity to visit our US offices (if you hold the appropriate Visa).
- The Chief Marketing Officer will be in charge of all of our global marketing efforts and will report directly to the CEO of our parent company.
- Because you will be working directly with our US team, working on marketing efforts globally and within North America, you must be fluent in English (at or equivalent to a C1 or C2 level). Only resumes in English will be considered for this position.
Key Responsibilities
- Oversee all marketing strategy, development, and execution with direct ownership of top funnel metrics.
- Grow volume through marketing strategy and tactics – determine requirements, assess support needs, make the case, and get it done.
- Lead all paid, owned, and earned media channels, as well as internal and external communications for the enterprise.
- Find new growth alternatives by extensive analysis of new and existing customers and marketing performance.
- Develop multi-year marketing plans, including the strategies, tactics, and resources necessary to achieve those plans.
- Champion customer engagement and retention, and find ways to increase customer lifetime value.
- Increase brand awareness, consideration, and preference among target segments.
- Consult on the design, development, and implementation of new products and existing product enhancements.
- Lead our external marketing campaign efforts, from design to content to release, including our website, social media, pitch decks, sales and marketing collateral, etc.
Requirements
The ideal candidate will have most, if not all, of these requirements:
- Fluent in English (at or equivalent to a C1 or C2 level). Only resumes in English will be considered for this position.
- 12+ years in a senior corporate marketing and/or communications role
- Experience managing complex, multifaceted, and multilayered projects
- Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization
- Proven ability to appropriately advise and interact with senior-level corporate executives
- Superb communications skills, both verbal and written
- Results-oriented, accountable
- Effective interpersonal skills, including the necessary stature, poise, and presence to quickly develop credibility and establish partnerships inside the corporation
Ideal Profile & Skills
- Construction Industry, Utilities, Trenchless or Tunneling experience preferred
- Work experience at other high-growth startups preferred
- Demonstrated track record of strong ROI positive customer acquisition through multiple channels, including digital, direct mail, and lead aggregators.
- Demonstrated analytical understanding and experience.
- Demonstrated ability to lead and inspire large teams and the ability to influence across an enterprise.
- Experience presenting to employees and the Board on a regular basis.
- Strong academic credentials with a degree in business, marketing, or a related discipline; Master’s preferred.
Our commitment to you
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Highly demanded career in a growing industry: Trenchless Technologies is a rapidly growing industry, in Colombia and abroad. Becoming an expert in the industry represents job security and a long career.
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Learning and growth: We guarantee you will learn from some of the best industry experts
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Opportunity to Travel Internationally: You might have the opportunity to travel once a year to oversee our operations in the US.
What do we offer?
Our goal at Zilper is to help our team to grow and learn. That's why we will invest significant time in helping you develop the skills that you'll need to build a strong career.
About The Company
- Zilper Trenchless Corporation is a construction technology startup from MIT that specializes in creating cost-efficient equipment for underground infrastructure projects. Our vision is to significantly reduce the cost of infrastructure by developing new technologies in what is typically a very traditional field. The company was acquired by PETRA, a bigger startup based in San Francisco, CA and since then it has begun to expand rapidly. Our lead product is a machine that uses a patented Assisted Dynamic Boring (ADB) technology to install and replace pipes underground without the need to disrupt the surface. The company has operations in Bogota, Colombia, and will be entering the US Market in 2023.
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