Job Purpose:
Responsible for developing plans and executing projects and initiatives that support the marketing strategy in fuel, loyalty, and cards areas.
Requirements
Marketing Plan
- Create and execute the strategy and marketing plans for the brands, including managing both the existing product portfolio and new product launches.
- Manages the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to develop, coordinate and execute specific marketing plans for each assigned title.
- Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
- Participate in key sales and marketing presentations as necessary.
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
- Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
- Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
- Responsible for the implementation of a competitively advantaged, affordable and exciting Loyalty scheme in the agreed scope.
- Designs & implements attractive and successful promotions that meet ROMI expectations and achieve business & marketing objectives.
Brand
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
- Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
- Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
Research
- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
- Produces competitive analysis materials comparing product with its key competitors.
Financial
- Develops monthly and quarterly reports especially on Loyalty activities.
- Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
- Assist with financial projections and budgeting process.
- Manage budgets and financial related to marketing campaigns.
Key Challenges:
• The incumbent will be responsible for driving forward the business in the OU Structure and will need to work very closely with other sales, technical, operation, data analytics and marketing colleagues.
• Implement Marketing programs in order to improve the profitability of the business.
Job Knowledge, Skills & Experience:
- Hold a Marketing degree BAC+4/5
- Marketing professional with brand management experience.
- Category knowledge in Fuel, card and Loyalty while not essential is an advantage
- Good understanding of Retail market
- Good English level. Comfortable in presentation and strong writing skills
- Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
- Strong analytical skills: not only present data but also summarize the findings and propose recommendations for future improvement.
- Must have a style that promotes respect, credibility and trust throughout the organization.
- Must be a calculated risk taker.
- Strong project management skills.
- Strategic thinker and creative marketer.
- Results oriented and self-motivated
