Field Marketing Manager - Columbus & Southern Ohio

The Role 

The Field Marketing Manager will serve as a liaison between our brand and retail teams responsible for amplifying and activating brand and retail strategies at the street, retail and culture level. This role will be responsible for bringing brands to life and supporting retail initiatives on a local and community level.   

You will be responsible for managing the achievements of results directly related to program objectives, goals and metrics. Primary areas of focus are managing consumer engagement activities with dispensary education channels, event production/execution, building relationships with culture and community groups and the coaching of various teams.  

The Field Marketing Manager will aim to maximize long-term client relationships with RISE and competitive accounts, become a trusted adviser to retailers, and strengthen brand loyalty within the designated region. This role directly supports the sales team through the promotion of brands at both internal and external accounts while also supporting the brand teams at consumer facing events.   

You will be responsible for the Southern part of Ohio, which includes Columbus and Cincinnati. This role requires the ability to travel out of market overnight multiple times throughout the year, up to 30%. 

Responsibilities 

• Conduct strategic planning of consumer and trade activity to optimize reach for the assigned brands, collaborating with sales, buying and national brand teams. 
• Research and analyze opportunities in designated territory area(s). Identify best opportunities and use discretionary authority and analysis to propose and schedule activity —provide all rationale and strategy to ensure effective communication. 
• Collaborate with local sales team and retail partners to drive sales, in-market account planning and activation, and commercial target delivery. 
• Build and Manage Retail Education programs regarding RISE, Green Thumb products and overall industry. 
• Identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth. 
• Ability to interact with a diverse consumer audience, clients and dispensary personnel. 
• Complete regular market visits within the assigned territory. Must be available nights, weekends and during regular business hours for in-market administrative tasks, meetings, field audits, consumer engagement activity, events and training. 
• Requires active participation in weekly sales meetings via recaps of work already completed and presentation of future plans/programming.   
• Understand state laws and activate national brand programming accordingly. 
• Support sales team with account trainings, trade events, and patient education days. 
• Completing account surveys via online menus and in person store visits.  
• Act as the local point person for all social media activity within the given market. 
• Support sales team with identifying, developing and executing in-store and online merchandising opportunities  
• Manage POS inventory and maintenance, ensure product is on-site, attend events and audit accounts. 
• Conduct consumer engagement activities as required and scheduled by headquarters. 
• Manage the activation of scheduled festivals, tours, and other off-site events; assist with the setup and breakdown of event materials and production elements, including tents. 
• Produce and analyze weekly and monthly reports to effectively schedule upcoming consumer engagement activity, activations and events. 
• Manage local marketing budgets, assigned assets, and inventories. 
• Manage CRM tracker, assisting sales in identifying and prioritizing growth opportunities  
• Develop and maintain local marketing collateral, as needed  
• Ability to travel out of market overnight multiple times throughout the year, up to 30%. 

Qualifications  

• 2+ years’ experience in a related field marketing or cannabis industry role is preferred
• A thorough understanding of consumer and trade marketing brand strategies. 
• Working knowledge of local on- and off-premise cannabis market, including local laws and statutes. 
• Negotiation skills and cold-calling experience, specifically as it relates to events and venue access. 
• Strong public speaking skills. 
• Compliance with all standard safety requirements and guidelines. 
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.). 
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness. 
• Adapts and thrives in a demanding, fast-paced environment. 
• Possesses a high level of critical thinking. 
• Operates with a high level of professionalism and integrity, including dealing with confidential information. 
• Strong organization planning & project management skills 
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb. 
• Ability to travel out of market overnight multiple times throughout the year, up to 30%. 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Must possess valid driver’s license 
• Must be a minimum of 21 years of age 
• Must be approved by state badging agency to work in cannabis industry 
• Must be able to lift 40lbs to manage event execution  
• Must have a reliable form of transportation to transport brand assets & conduct events and audits 
• Must have strong knowledge of local market 

GTI prefers all new hires to be fully vaccinated against COVID-19 and provide proof of vaccination at time of hire

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