Role
We’re hiring someone who can run point for us in Email Marketing.
We’d need you to have an understanding of Pesto’s mission & reflect it in the brand. At the same time, we’d expect you to be analytical to understand the numbers well & work with the rest of the team to drive demand generation plus other objectives.
Requirements
2-3 Years of experience in B2B / B2C email marketing, marketing automation, lead nurturing, CRM and analytics
Key Responsibilities
-Set up new emails, track and monitor existing automated emails by coordinating with different teams and stakeholders - Growth, Creative, Product and Technology teams
-Operationalize and send out weekly newsletters and marketing emails by collaborating with the Branding & Marketing team
-Perform regular A/B testing and document best-practices
--Optimize for key metrics including CTR, open rates, engagement and registrations
-Test campaign success, determine email KPIs, analyze data and report on performance of campaigns
-Leverage and experiment with modern email tools for improving email campaign results
Need to have
-An analytical mindset and drive to perform A/B tests, document results, scale and replicate successful campaigns
-Hands on experience with segmenting database and sending targeted campaigns
-Experience in automating email campaigns: familiarity with email workflows and automation tools
-Proficiency in Excel / Google Sheets
Nice to have
-Strong proofreading, creative and writing skills will be a plus
-Good time management, and communication skills
-Hands on experience on the following tech stacks would be a plus - SendGrid, Google Analytics, Lead Squared (LSQ)
At Pesto, we value talent density a lot. We believe when people who’re talented & are amazing human beings - we think magic happens. If you’re someone who fits into our culture - we’d love to hear from you! We’ll make sure we make the next few years memorable for all of us.
Alternatively, we'd highly recommend you to not apply in case you don't associate with our culture. We believe no one is a bad/good employee - we want to make sure you enjoy working at Pesto & everyone else enjoys working with you as well. We'd recommend you go through
this document to help you get a better understanding of our culture & only apply if you reflect well with it.
