Insider. is hiring an

Email Marketing Specialist (Hybrid)

İstanbul, Turkey
Full-Time
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

Hi there! We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are connecting data across channels, predicting future behavior with AI, and individualizing experiences from a single platform with the fastest time to value.

We announced that we unlocked our unicorn status after our Series D round. We are backed by top-notch investors including Sequoia Capital, QIA, Riverwood, Endeavor Catalyst and trusted by 1000+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Singapore Airlines, Virgin, Nestle, Nissan, Samsung, Lenovo, Puma, MediaMarkt, IKEA, Allianz, Santander, Dominos, Avon, CNN, and the list goes on.

We are the #1 Leader everywhere! We are recognized as a leader in The Forrester Wave™ for Cross-Channel Campaign Management in Q3, 2021. We are also named a leader in 2021 Gartner® Magic Quadrant™ for Personalization Engines. But wait, there is more. For 21 quarters in a row, we’ve been ranked as a leader in G2 Mobile Marketing, Personalization, Customer Data Platform, and Customer Journey Analytics Grids.
We are also proud to become one of the very few female-led B2B SaaS unicorns in the world.

Behind all these achievements, there is an exceptionally talented and passionate team across 28 countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us in this journey, just keep reading.

First things first: What is this role about?

We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI and individualize experiences.

We are expanding our Marketing nation across 25 countries and currently, we are looking for a new team member as a Marketing Operations Specialist. If you are a self-starter who has a passion for data, technology and analytics and if you are up for the challenge of your lifetime, we are looking for you. Read on if you want to discover how it feels to become one of us.

You’re probably expecting an eye-catching, mesmerizing job description that will sweep you off your feet, flavored with the coolest startup jargons. After all, we’re a Sequoia and Riverwood-backed company, with an awarded woman CEO and a team across the globe that takes the word “diversity” very seriously. But that’s exactly why we think that nothing says more than the real experience. We’re underdogs who believe in the power of actions more than anything else. So we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Teams to tell us what they would expect from our Marketing Operations Specialist, and this is what they told us.

Marketing Technology

- Take ownership of HubSpot and marketing automation processes including lead uploads, building workflows, lead scoring and maintaining our Marketing dashboards, databases, processes & workflows.

Marketing Operations

- Ensure that marketing automation processes are optimized and used appropriately by the global marketing team
- Support campaign creation and execution by managing email, landing page, form, and digital ad templates to equip the team with efficient tools 
- Create training and tutorials for the global marketing team to create operational excellence across all territories

Sales & Marketing Cooperation

- Work closely with Sales Operations teams to deploy lead flow management processes and optimize lead volume and conversion rates.

Reporting

- Create reports and dashboards to track MQLs, SQLs, SQOs, Marketing-Sourced Opportunities, $ Pipeline to Goal etc.
- Identify trends and opportunities to make recommendations

Our ideal Marketing Operations king/queen is genuinely curious about new technologies and marketing trends, and has a strong interest in digital or marketing & sales operations in the B2B SaaS world. We are looking for someone who’s willing to support us in building a state-of-the-art Marketing & Sales Operations function. As the Marketing Operations Specialist you will support Insider’s efforts to transform the customer experience delivery space with game-changing technologies and products.

We want you to join us while we are taking a step into the future if you have

  • 2+ years of experience in working in marketing operations or related field
  • Strong analytical mind
  • Strong desire to learn about CRM and marketing automation systems
  • Self-motivated and extremely resourceful in driving projects forward
  • The ability and flexibility to work in a fast-paced startup environment, managing requests requiring a quick turnaround
  • Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
  • Genuine curiosity around emerging technologies and marketing trends

Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)

  • A chance to work in an international, diverse, and inclusive environment,
  • “Tech Talks” with famous and groundbreaking people from the software world,
  • To be part of an industry that’s shaping the future of customer experiences. Don't believe us? Just ask Google,
  • Access and opportunity to gain a limitless network all over the globe,
  • Access to many hard and soft skills training to help you improve and challenge yourself,
  • Access to 16,000+ online courses taught by real-world professionals on LinkedIn Learning platform to satisfy your hunger for knowledge.
  • Space to share your skills through training and workshops if you wish. Sharing is caring!
  • Inclusive Private Health Insurance,
  • Food expenses covered on a monthly basis,
  • Fun with the occasional team activities!
  • No Dress Code!



We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!
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