At Grid Dynamics, our mission is to make disruptive technologies accessible. We bring deep expertise in emerging technology, top global engineering talent, lean software development practices, and high-performance product culture.
We are looking for a CRM and Email Marketing Professional with 3+ years of hands-on experience in email marketing and working with (MarTech) Marketing technology which excels at:
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Email marketing campaigns execution: You’ll be in charge of assembling and creating overall email marketing campaigns, tracking, optimizing, and reporting the email channel performance.
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Lead Generation Workflows: You’ll partner with marketing operations and lead generation teams to cooperate in different lead-gen-related workflows, managing lead scoring, distribution, and cadence to improve email marketing performance and reach business targets continuously
Responsibilities:
- Set up and maintain scalable email flows that ensure best practices in email campaigns and lead gen activities in Pardot (Marketing Cloud Account Engagement)
- Set up and launch email newsletters and increase email subscriptions
- Evaluate campaign performance and suggest techniques for improvements
- Conduct extensive A/B testing of e-mail campaigns, including delivery timing, creative layout, tailored offers, and subject line testing to develop best practices for ongoing email campaigns
- CRM & Contact Management
- Work closely with the marketing operations, lead gen, and design teams
- Create regular reports on campaigns performance (Pardot & SFDC), including email metrics, segmentation, visual creatives, and other key performance metrics
- Stay updated on various email marketing best practices, benchmarks
Requirements
- 3+ years of email marketing experience in the B2B IT sphere, with a focus on email workflows
- Experience in Lead Nurturing and building email marketing programs through CRM and marketing email system
- Knowledge of marketing tools, preferably with Pardot, Salesforce, Sales Navigator, Jira, Figma, Zoominfo
- Strong copywriting skills
- You have experience understanding email health and deliverability. You are up to date with email compliance regulations and know how to keep email lists clean and engaged.
- A proven track record of driving revenue with email marketing campaigns.
- Proficiency in using CRM and Marketing Automation tools - Pardot, SFDC preferred - Marketo or Hubspot
- Solid understanding of and experience working with lead management processes and B2B sales cycles related to marketing programs, activities, campaigns, etc.
- Excellent English; written and verbal communication skills (B2+)
- Data-Driven and with a strong sense of accountability.
About Us
Grid Dynamics is a global digital engineering company that co-innovates with the most respected brands worldwide to solve complex problems, optimize business operations and better serve customers. Driven by business impact and agility, we create innovative, end-to-end solutions in digital transformation.
