Email Marketing Specialist

THE ROLE 

We’re a rapidly growing startup looking for a strategic, creative, and collaborative Marketing Generalist to join our communications team, helping to establish doxo as a thought leader in the Fintech space. While the duties are varied, the main responsibility of this role is to leverage email marketing to secure regional media coverage through story development, content creation, and media relations. This individual will report directly to the Head of Marketing Communications, yet will work closely with the rest of the marketing team to source, interpret and build stories that leverage our unique data asset, doxo INSIGHTS: https://www.doxo.com/insights/. 

The ideal candidate for this role will have expertise in utilizing email marketing systems along with a strong editorial judgment and a sense for content that will resonate with our core audience (the media). We anticipate about 20 percent of this role’s time be spent on program strategy, and 80 percent on content creation, email production, execution, and measurement. Candidates should be as equally comfortable working at a high strategic level as they are writing subject lines or building email sends.

In addition to this position requiring an expertise in email marketing, this individual should have excellent communications skills, effective writing and interpersonal skills, a team-player approach, and the ability to connect the dots between doxo’s data and what might be of interest to regional media outlets across more than 4000 cities and towns throughout the U.S. The ideal candidate will also be analytical and comfortable drawing and communicating regular insights from their work.

Key Responsibilities

• Own and maintain direct email campaigns; write copy, execute segmentation strategy, measure success and optimize accordingly.
• Work with the doxo INSIGHTS team to oversee the development of relevant content for email marketing campaigns.
• Build and maintain email marketing lists for core audience (journalists)
• Create and deploy an engagement and retention strategy for audience that drives media coverage on a consistent basis.
• Work closely with the communications team to better understand target audiences and draw insights from ongoing outreach. Regularly communicate insights, and use data to optimize and improve program performance.
• Provide support for media interviews; schedule interviews, craft messaging and field questions from the media, act as company spokesperson where needed
• Track campaign results and map them to doxo’s marketing communications goals 

Requirements

• 1-3 years of progressive professional experience in a similar role in communications, journalism, marketing or a similar field.
• Clear and compelling writing is a requirement, as is a willingness to learn, optimize, and try new things. 
• Experience with email software programs and an understanding of best practices in email marketing is a plus.
• Excellent organizational and communications skills, with the ability to translate technical data into actionable insights, and marketing goals into effective campaigns
• Can work independently and as part of a team
• Capacity for learning quickly in a fast-paced environment and handling multiple tasks simultaneously
• Bachelor’s degree in a relevant field or equivalent experience

WHO WE ARE

Each year U.S. households spend over $4.6 trillion - about one third of all consumer spending - on recurring bill payments. While staying on top of these bills is the single largest determinant for consumer financial health, organizing and paying them can be a time-consuming and frustrating chore. Since its inception, doxo has been on a mission to simplify and reduce the anxiety of staying on top of bills, empowering consumers to improve their financial health. Our company was founded on the simple idea that there should be an easy and more secure way for consumers to pay all of their bills through a single account, with any payment method, on any device.

As consumers shift more bill payments online and to mobile, doxo continues to experience rapid growth. To date, over eight million doxo users across 97% of U.S. zip codes have paid bills through the payment network, across more than 45 different service categories. With more than 130,000 payable billers, doxo’s proprietary, crowd sourced provider directory is the largest in the nation.

In 2021, doxo was named by both BuiltIn and Comparably as a best place to work in Seattle, and was also recognized by both Inc. Magazine and Deloitte as one of the fastest-growing companies in North America. Come join us as we grow the team to further accelerate growth, forever changing the bill pay landscape to focus on the customer.

WHY WE ARE DIFFERENT 

doxo is unique in that we have already found product/market fit and that our service is filling an important market need every day. But we are still small enough that every employee, no matter their position, can make a meaningful impact. Because transparency is a priority at all levels across the organization, we are all aware of how our work contributes to the success of our business as a whole. We are agile and work hard to solve difficult problems quickly. We work as a team to get things done and mentor individuals to get to the next level in their career.

OUR COMPANY PERKS AND BENEFITS:

• 100% employer-paid medical, dental, and vision coverage for full-time employees
• Generous equity grants
• 401k match to help you save for your future
• 15 days PTO to start, plus paid holidays
• Charitable donation match
• Pet insurance
• Plus plenty of corporate discounts

Many Perks and Benefits only apply to Full Time Equivalent roles.

The annual base salary for this role is $60,000 - $95,000.  Starting pay will be based on several factors and commensurate with qualifications and experience.  Stock Options are also part of the compensation package for full time roles.