Love what you do. It’s a core value that drives our business. Plus, we’re pretty fun.
We also believe people do their best work where they feel most comfortable so the work location of this position is flexible. However, the position may not be performed remotely from Colorado, California, Florida, Connecticut, or Washington and the candidate must be eligible and able to work inside the United States, without sponsorship.
Brad’s Deals is looking for a creative and driven Email Marketing Specialist to help us educate and engage our subscribers. The Email Marketing Specialist is an integral part of maintaining our growth in new and returning customer revenue.
What You’ll Do:
- Produce and execute all daily email, SMS, and mobile push campaigns, including building emails from HTML templates, copywriting, asset coordination, QA testing, and scheduling.
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle journey including onboarding, retention, win-back, post-purchase, loyalty, and transactional emails.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
- Execute A/B tests, record results, and advise on improvements and recommendations. Testing includes subject lines, messaging, layouts, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.
- Track and analyze campaign performance reports that include metrics like opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Regularly identify trends and email marketing strategies from other global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
What You’ll Bring:
- 3+ years of relevant email marketing experience, including automation and list segmentation.
- Demonstrable skills with ESP’s such as Braze, Iterable, Klaviyo or Salesforce Marketing Cloud.
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database with millions of email subscribers.
- Experience building an email marketing campaign from scratch.
- Experience with setting up, executing and providing results of A/B tests
Who You Are:
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Self-Starter: You find a way to make things happen whether you're collaborating with a group or working independently and are relentlessly resourceful.
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Effective Communicator: Strong communication skills, both internally and with consumers. You thrive on sharing proposals and results with stakeholders.
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Multi-Tasker: You're able to manage multiple complex priorities with tight deadlines.
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Detail Oriented: You're structured and are excited by organization. You obsess over the details.
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Analytical: You use data for strong, informed decisions and measurable results.
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Curious: You're eager to explore, understand the "why" and are not afraid to ask questions, especially the hard ones.
About Brad’s Deals:
Our Why—At Brad's Deals, we believe there is a better way to shop. It goes beyond price. It's the value in connecting with consumers on what's important so we can deliver the best savings and choices every day.
Our Team—We're real people, really helping. We call ourselves Brad Ambassadors—where passion and expertise create the magic in our mission to 'create the consumer advantage.'
Our Promise—Consumers first, always.
Our Core Value—Love what you do. It’s a core value that drives our business. Plus, we’re pretty fun.
Our Story
Started by Brad in 2001, our purpose remains the same to help create smarter shopping habits and to keep it real with expert lifestyle and financial advice.
Our culture
embraces diversity with different talents, experiences, and backgrounds that help us be
exceptional together. With competitive pay, full health benefits, 401K match, plenty of paid time off including a paid sabbatical, and
creative perks, we also believe in work-life integration and continued learning.
As one of the 50 Best Places to Work, we partner with over 2,500 retailers to help 5.5 million consumers save more every month. So if you want to challenge the ordinary and love what you do, we want to hear from you.
Brad’s Commitment to Diversity & Inclusion
'Embrace diversity’ is one of our core values because our differences make us stronger together. To make the world a more inclusive and safe place, we start within our company to intentionally lead with equal opportunities. We encourage the value that unique talents, ethnicities, backgrounds, abilities, and experiences bring to our company, our employees, and our future applicants. We welcome all applicants, whether or not you meet every qualification, to share your unique talents with us. Read more about this
here.
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"Love what you do" and our Commitment to your Personal Growth
At Brad’s Deals, our culture invites creativity, passion, and career empowerment to help you thrive. We champion employees to create their personal paths to success and are proud to be above the industry average in employee promotions earned every year. An entrepreneurial spirit supports our commitment to employee growth and being exceptional together with unique talents, backgrounds, abilities, and experiences.
