Email Marketing Manager

Are you an extraordinary Email Marketing Manager looking for your next challenge?

Velstar is one of the fastest growing Shopify Plus agencies, and we partner with brands to help them grow, we also do the same with our people!

Here at Velstar, we create exceptional digital experiences that consumers love. Our team of designers, developers, strategists, and creators work together to push brands to the next level. From Platform Migration and User Experience to multi-channel Digital Marketing, we have a proven track record in delivering outstanding eCommerce solutions and driving sales for our clients.

Requirements

The Role

You will be working with a team of copywriters and designers to deliver email & SMS marketing services including strategy, campaign building, flow implementation and lead collection via popups. You will be experienced using email marketing (Ideally Klaviyo) and SMS to increase brand engagement, loyalty and customer retention. You will implement best practices and strategies within email marketing, e-commerce, lifecycle, and funnel optimisation methodologies to drive performance for clients. It's the perfect role for an email marketer looking to flex their skills and techniques across an exciting variety of brands, so if you're able to demonstrate a strong history of results in Email marketing, get in touch.

Key responsibilities

• Lead the lifecycle strategy and execution for clients on email and SMS, delivering results that drive engagement, repeat purchases, cross sell, retention, and lifetime value (LTV)
• Work to identify the best segments for sending campaigns and audience logic for email flows
• Lead the daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing and regular reporting
• Use data to continuously test, measure and optimise the brand’s email marketing
• Report and provide recommendations on email program performance frequently, including set appropriate account KPI’s and benchmarks
• Continuously develop deliverability, segmentation, and forecasting knowledge
• Clearly communicate strategies & progress to clients and team while able to execute campaigns at the tactical level/

Benefits

• Early finish on Fridays for our end of week catch up
• 28 days holiday (including bank holidays) rising by 1 day per year PLUS an additional day off on your birthday
• Generous annual bonus.
• Healthcare package
• Paid community days to volunteer for a charity of your choice
• Excellent multi-faceted career growth opportunities due to the fast growth in the agency
• Personal contribution fund for your own learning and development