Email Marketing Manager

This role is hybrid and open to candidates from the following locations: Seattle and Cleveland. An in-office presence will be required three days a week.

The Position: 

LendingTree Insurance VIP is a best in industry collaboration of customer acquisition and matching of the consumer to the best insurance product for the consumer at that moment and throughout the consumer’s lifecycle. The Manager of Email Marketing will be responsible for the creation, execution and measurement of both customer and prospect-facing email marketing communications strategy, covering a portfolio consisting of demand generation and customer retention efforts. This role will work with various stakeholders cross-functionally to drive campaign performance through innovative marketing strategy, email design and copy. The Manager will help define the company’s audience targeting strategy, testing methodology, ISP attachment, navigation and optimization and measurement of email marketing effectiveness. Additionally, the Manager will assist in the development of omnichannel tools, processes, framework and attachments to further best practices within the Marketing department, as well as delivering innovative email marketing programs while maintaining deliverability and IP management.  

Responsibilities: 

• Lead email and omnichannel marketing campaign execution including targeting, segmentation, test/control design, workflow builds, lead nurture or drip campaigns, campaign reporting and analytics
• Drive continued optimization and evolution of our email marketing programs, including retention & transactional campaigns, lifecycle/life event trigger programs, and large-scale campaigns that drive meaningful business growth & customer retention
• Be well-versed in Salesforce Marketing Cloud (our email platform) and find opportunities to automate where possible  
• Analyze user behavior, design, and implement A/B testing to continuously improve email campaign KPIs 
• Partner with cross-functional teams including Engineering, Media, Sales, and Analytics to develop programs to increase revenue growth and improve customer lifetime value
• Measure, analyze, and report on campaign performance
• Apply actionable insights to improve efficiency and performance of marketing efforts 
• Stay on top of industry trends of the overall insurance market 
• Monitor and maintain data quality within the marketing database

Qualifications:  

• 4-year Bachelor’s Degree or equivalent work experience required
• Proven 4+ years of work experience with Email Marketing, Marketing management, or a similar role in the Marketing Department, preferably in a B2C Marketing Organization.
• Experience in HTML, specifically pertaining to troubleshooting email formatting issues
• Ability to utilize marketing automation technology 
• Working knowledge of advanced email and digital marketing trends 
• Experience with Salesforce Marketing Cloud is required
• Experience in Email Deliverability Methodology and IP Management
• Ability to work with highly technical cross-functional teams and thrive in a fast-paced environment 
• Experience building SMS marketing campaigns& omni channel programs is a plus

COMPANY 

QuoteWizard, a LendingTree company, is a dynamic insurance lead generation agency based in Seattle. We have been ranked by the INC 500 as one of the fastest growing private companies in the nation. We have also been listed by the Puget Sound Business Journal as a top company in Seattle.

What you should know about LendingTree, our parent company: 

• We’re a publicly-traded company (TREE). 
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices. 
• We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health. 
• We still make funny commercials.

The pay range for this position in Colorado/New York/California is $120,000 - $154,000 however, base pay offered may vary depending on job-related knowledge, skills, and experience

Incentive Compensation: Eligible for annual performance bonus                  

Benefits: Medical, dental, vision insurance and 401(k) matching

CULTURE 

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 

Come work with us! 

QuoteWizard by LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.