Email Marketing Manager

We’re looking for an Email Marketing Manager to join our team and help expand our reach to prospects and customers through highly strategic and segmented email programs. You will partner closely with product, product marketing, sales and account management to support user growth throughout the entire customer journey!

Here's what you'll do:   

• Develops email marketing campaign/program strategy, and manages the execution of tactical email builds of compelling content for Hotel Engine audiences, and owns the QA of all email campaigns for clarity, grammar, and brand guidelines
• Effectively communicate and partner cross-functionally with internal teams to build nurture programs, templates and content for testing and optimizing email programs
• Collaborate with Revenue Enablement and Sales Leadership to train the sales team on marketing lead follow up by creating and managing Outreach Sequence and Snippet content
• Identify effectiveness and impact of email marketing initiatives on new revenue by partnering with the Marketing Operations team to track and report on key metrics associated to each email campaign/program
• Develop and execute A/B testing strategy through subject lines, copy, template layouts and imagery and present ideas, deliverables and analysis to internal, external teams and senior leadership
• Manage and optimize program segmentations to accurately categorize 1M+ records throughout email programs and signatures
• Possesses advanced understanding of opted-in/consent laws and preference management on a global level that could impact targeting within email programs
• Gain an advanced understanding of product and platform positioning knowledge in order to write and edit content for email marketing programs that aligns to overall messaging frameworks
• Own the creation of reporting and establishing benchmarks associated to each email program to drive scale, efficiency and ongoing optimizations
• Possess a keen understanding of all marketing objectives along with sales pipeline funnel and how email programs impact overall business performance
• Quickly implement projects involving diverse & complex data sets through excel, CRM and marketing automation
• Collaborate, build relationships, and drive results across teams - including both internal stakeholders and external marketing partners at a senior leadership level
• Manage multiple tasks with competing priorities while giving excellent attention to detail completely independently with little guidance and oversight from senior managers
  
  

Here's what we're looking for:   

• 5-7+ years' experience in a similar role in a high-growth company
• Ability to work independently and be proactive in identifying opportunities and recommending solutions 
• Strong organizational skills and attention to detail
• Advanced experience with marketing automation solutions (Hubspot, Marketo, Pardot, etc.)
• Experience with sales solutions like Salesforce and Outreach/SalesLoft
• Stong ability to communicate efficiently with internal stakeholders via email, slack and presenting in team meetings
• Proven project management, organization, and communication skills with the ability to support productive matrixed teams and working relationships with internal stakeholders
• Ability to drive multiple initiatives at one time, adapt to evolving priorities, and work in a fast-paced environment
• Strong collaboration and interpersonal skills. You have a track record of effectively working with a variety of key players across the organization, such as the executive team, sales, and product
• Self-starter and comfortable with extreme ambiguity

Cash Compensation

• The total cash compensation range for this role starts at $120,000/year with an annual bonus target of up to 15%, plus an attractive stock option package. Final offer amounts are determined by multiple factors, including prior experience, expertise, and may vary from the amount above.

This role is eligible for remote work within the U.S.