Email Marketing Manager

GlobalGiving is searching for an experienced email marketer who wants to help change the world one community at a time. If you thrive in a team-oriented environment where you’ll be responsible for managing and creating inspiring email experiences for multiple audiences end-to-end, sharing incredible real-life stories that inspire generosity, and using your data-first mindset to innovate, test, and grow marketing channels, this could be the place and the role for you.

As part of the Marketing and Communications team, you will be the primary manager of GlobalGiving’s email marketing strategies. You’ll use HubSpot to drive conversions, traffic, and brand loyalty, and be an integral part of envisioning and executing our shift to integrated, lifecycle marketing. This is your opportunity to take the lead on new ideas and projects, and flex your copywriting, design, and data analysis skills.

The successful candidate will be a creative and strategic team player with experience managing and executing short- and long-term email campaign strategies for various audiences. They will be comfortable working across all levels of an organization, know how to write and design emails that make people want to take action, and will ideally have previous experience working in a similar role at another nonprofit organization.

GlobalGiving has a collaborative work atmosphere where everyone’s input and ideas are valued. We’re committed to work-life balance and offer everyone opportunities to learn, experiment, and grow. Since creative, enthusiastic employees are our most valued resource and the basis for our success, we take great care in how we attract, hire, and support our employees for a successful career. If you care about emails, collaboration, communication excellence, and continuous learning, this position is right for you.

Primary Responsibilities

• Create amazing email experiences: Strategize, manage, and execute lifecycle marketing and automation campaigns using HubSpot to drive more generosity and attention to GlobalGiving’s nonprofit partners, corporate offerings, and more.
• Test, experiment, and improve: Partner closely with the Associate Director, Digital Marketing to research, identify, and test new opportunities to continuously improve GlobalGiving’s email marketing and drive towards organizational goals.
• Be the expert: Work closely with our internal teams to level-up their email skills, develop and maintain email marketing documentation and metrics across the organization, and execute email strategies for multiple audiences.
• Data-driven: Leverage and be comfortable with internal and external data to make informed decisions.
• Collaborative spirit: Exceptional communication and listening skills to manage relationships with other teams and outside agencies on projects.
• Versatile + Agile: Ability to self-manage your time and handle multiple projects simultaneously. Feel at ease switching between tasks, software, and types of work quickly and productively.
• Leadership:Participate in brainstorming sessions, key internal meetings, and help to plan and scope each email marketing need. Guide decisions by contributing expertise in core integrated marketing principles.
• Keep learning: Maintain up-to-date knowledge of the ever-changing marketing industry and stay current on email best practices, trends, and standards, sharing knowledge and implications with the rest of the team.

Requirements

Required Qualifications

For our team to be a great fit for you, the following qualifications should resonate with you:

• Bachelor's degree in digital marketing or related area of study
• Minimum of 5 years of experience working in marketing for a brand, leveraging and managing email lifecycle marketing strategies and best practices to achieve growth goals
• Proven experience creating high-impact, thought-provoking email marketing campaigns
• Demonstrated ability to use data and best practices to inform strategy and produce well-crafted email copy and visually appealing content
• Experience using HubSpot or similar integrated email marketing tools
• Excellent project management skills with the ability to manage multiple projects at once
• An enthusiastic and effective collaborator who thrives working in a close team-oriented environment
• A passionate belief in the mission of GlobalGiving and a commitment to our core values

Preferred Qualifications

In addition, the ideal candidate would also have some or all of the following qualifications:

• Previous experience in a marketing role at a nonprofit
• Ability to develop visual assets for emails using Canva, Adobe Suite or other design tools
• Experience using email to generate growth in engagement and revenue across multiple audiences (B2B and B2C)
• Functional knowledge of HTML, CSS, and MJML
• Experiencing communicating and working via Slack or similar tool

Benefits

Salary + Benefits

Starting salary range: $85k to $95k

Benefits include flexible work hours, remote work options, up to 5 weeks of paid time off per year, professional development opportunities, and a meaningful job where you can go home at night and say, "Today, my work helped more than 700 kids get their essential health and educational needs met." (One of many true stories.) And of course, we've also got you covered with benefits like health care, dental/vision, paid family leave, paid sabbaticals, commuter benefits, and 401K.

Location

This is a full-time position reporting to the Associate Director, Digital Marketing and can be based in GlobalGiving’s headquarters in Washington, D.C. but with flexible, hybrid work arrangements allowing for frequent remote work or in the U.S. remotely. If you intend to apply as a remote-worker, be prepared to speak about your experience with remote employment in the recruitment process.

Applicants must reside in the United States. Applicants must be able to demonstrate that they have legal authorization to work in the United States for the duration of this permanent position. GlobalGiving does not sponsor employment visas.

In efforts to safeguard the health of our employees and their families, GlobalGiving requires all employees to adhere to the GlobalGiving Vaccination Mandate policy upon their start date. New employees will be required to be fully vaccinated upon their start date, if expected to work from the office. New employees working remotely who will have occasional contact with the office and/or co-workers will also be required to be fully vaccinated.

We are an equal opportunity employer and value diversity in our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.