Email Marketing Manager at Fivetran

Oakland, United States

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

We’re looking for a versatile marketing manager to focus on audience engagement with a strong email marketing background and a growth marketing mindset. By day, you will own and execute the email marketing strategy to effectively communicate with prospects, customers, and partners throughout their life cycle. You will strive to build best-in-class email journeys leveraging great copy and design. You will be expected to execute growth experiments to increase engagement and conversions. As a member of the global demand generation team, you will be performance-driven and focused on business impact.

Technologies You'll Use

Marketo, Google Analytics

What You'll Do

Own the strategy and execution of email marketing for the marketing team
Build email campaigns in collaboration with stakeholders across marketing to meet pipeline and brand objectives
Influence and improve the end-to-end email creation and deployment process with built-in QA
Manage the overall email calendar and frequency per best practices
Implement global audience segmentation and content personalization strategies
Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
Set KPIs and measure the effectiveness of the email channel, providing visibility back to the rest of the business with actionable insights
Work with marketing operations to manage the email database and ensure proper compliance per global privacy policies
Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.

Skills We're Looking For

Have 4+ years of relevant marketing experience with direct ownership of email
Experienced with Marketo for creating and sending email
Understand how to apply best practices to produce beautiful emails and compelling copy
Can approach your work with a data-driven mindset and derive insights from analytics
Focus on creating journeys with the customer experience in mind
Know how to work cross-functionally to execute projects and support stakeholders
Understand how to properly design and analyze a growth experiment
Think about the business impact and can effectively communicate to all levels of the business

Bonus Skills

Analytical Skills (can create simple reports)
Data Driven

Perks and Benefits

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team building activities
Monthly cell phone stipend

*may vary by country - please reach out to your recruiter for more information

To learn more about Fivetran's benefits by region - click here.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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