Director of Marketing, Studio (Contract)

About BuzzFeed, Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We'll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

Business Area: Business 
Job Category: International Content Operations
Salary: 135,000-155,000 USD
Union Status: Non Union 

The Role

BuzzFeed Inc. is looking for a highly creative, versatile, jack-of-all-trades marketing executive in our Studio, who will lead and execute promotional campaigns spanning digital, PR, and IRL activations that drive an audience for BuzzFeed Inc.'s suite of film, television, documentary, and audio projects. In addition to leading strategy and production of assets around our projects' releases, the Director of Marketing will be charged with ensuring all marketing elements deliver on key KPIs, ladder up to the brand voice of BuzzFeed Inc.'s Studio, and exceed expectations of our industry partners, including producers, distributors, and studios. The role will require top-notch attention to detail, as well as strong written and verbal communication skills as a main point of contact for filmmakers, talent, other BuzzFeed Inc. stakeholders, and partners at TV networks and film studios. The role reports to BuzzFeed Inc.'s VP of Marketing & Operations.

You Will

• Build strong, visual presentations to communicate your ideas to internal stakeholders, studios, filmmakers, and talent.
• Develop briefs that outline promotional content & release strategy for projects that deliver on crucial KPIs, and then bring that strategy to life.
• Develop project budgets and timelines with other BuzzFeed Inc. stakeholders, and ensure a project's volume of work is delivered to a high calibur, on time and within budget.
• Help develop and review written and video content in support of Studios projects to ensure it delivers on the project brief.
• Give effective feedback to writers and editors making content for BuzzFeed Inc.'s Studio.
• Have a deep understanding of social platforms, their audiences, and the content that works on them.
• Have an understanding of paid media distribution and how to effectively utilize it in a campaign.
• Develop an understanding of BuzzFeed Inc.'s ad products, and build media plans that deliver on a project's overall marketing strategy leveraging these products.
• Liaise regularly with editorial and social teams to understand trends and successful content frames that could benefit the Studio's promotional campaigns.
• Report on Studio marketing strategy, tactics, and campaign delivery to key stakeholders and the company leadership
• Be a strong communicator, able to represent Studio from a strategic and more tactical POV both internally and externally.
• Be comfortable working with high profile talent to get content made.
• Think about how a project will be marketed as early as development, and work with our Development team to communicate these ideas to potential partners and buyers.

You Have

• The desire to build a Studio marketing division that is an industry leader in how entertainment properties are promoted.
• 5+ years of relevant experience in social, content, and/or marketing, ideally at a studio, publisher, or streamer.
• A love for internet content across video and written formats.
• A passion for entertainment, a deep understanding of social platforms.
• A strong grasp of social marketing.
• An eye for great content, both on-set and on-the-page.
• Superb communication and diplomacy skills.
• A calm, collected approach, even in challenging moments.
• Experience working with studios and streamers (preferred).
• The eagerness to innovate while operationalizing.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal opportunity employment. We are proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed, Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, KY, MA, MD, ME, MI, MN, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.