We’re building our Nest!
Where you’ll be: Working remotely, anywhere in Canada (in EST)
Your Role: Director of Marketing
Who We Are:
Founded in 2014, Nest Wealth created Canada's first SaaS-based digital wealth management platform to ensure investors have access to sophisticated, personalized and transparent wealth management services. Nest Wealth is Canada’s largest independent digital wealth management platform, offering both direct-to-investor and advanced business-to-business solutions.
Finding amazing people is one of the hardest parts of building a successful company. That’s why we take our culture and our people seriously. We are a proud recipient of ‘Great Place to Work’ for the past 3 years, ‘Best Workplaes for Inclusion’, ‘Best Workplaces in Technology’, and ‘Best Workplaces in Canada’ and we've recently been recognized as part of the top 10 scaling startups in Canada by
CIX.
Before you apply,
get an inside look into our culture and learn from team members who discuss what we’re building, recent problems we’ve solved, how/why we’ve made changes to our tech stack and what it’s like joining our team!
The Opportunity:
Reporting directly to the CRO, the Director of Marketing will play a critical role in leading the branding, digital, content, and product marketing activities at Nest Wealth to align with the customer acquisition and retention targets of the business. This opportunity is best suited for someone who is looking to take an exciting leap into the next step of their career with a highly passionate, collaborative and diverse team.
This opportunity starts with a mix of strategy and execution, and with our growth comes the opportunity to build, shape, and grow the marketing team at Nest Wealth. The ideal candidate balances strategy with creativity, brings positive energy to inspire others in their drive to build a robust marketing engine and is looking to spread their wings in an innovative environment.
What You'll Do:
- Set the marketing strategy aligned to align with our B2B revenue growth expectations across all products
- Develop, implement, track, and optimize our marketing initiatives
- Partner with Sales to build and execute on our ABM strategy
- Develop a deep understanding of our buyers and drive a customer centric approach from strategy, to positioning, content, sales enablement and campaigns
- Provide direction for market segmentation, build buyer journeys, persona profiles, understand and communicate competitive landscape, our market opportunity and ICP
What You'll Bring:
- Minimum 7+ years B2B marketing experience with exposure to a range of functions including: content management, design/graphics, SEO, digital campaigns, branding, and communications
- Highly analytical, quantitative and results-oriented; strong understanding of the processes and challenges of a software company
- Proven ability to develop revenue-generating Marketing strategies and execute effectively on nurturing, conversion and acquisition
- Track record of planning and executing marketing campaigns
- Must be comfortable working in a startup SaaS environment
- Bachelor's degree or equivalent work experience
- Digital Wealth Management Platform experience and ABM experience desired
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Commitment: Embody our 4CE (Force) values! You are: Conscientious, Comfortable with Ambiguity, Competitive, Curious, and Expeditious.
It would be GREAT if you had:
- Experience with high growth 50-100 person start-up
- Experience breaking into new markets
How can you grow?
- Continual internal mobility opportunities as we scale
- Learning and development stipend to put towards professional development
- Dedicated Udemy D.E.A.L Days (Drop Everything And Learn)
- Company-wide lunch & learns across the organization to learn more about fintech
What you can expect with our interview process:
We understand interviewing can be a daunting experience, and we are here to support you every step of the way. Here is a step by step guide on what interviewing with us looks like:
1. 30 min “get to know you” interview with our Talent Team
2. 60 min “Meet the Hiring Manager” interview with our Chief Revenue Officer
3. 60 min “Meet the Team” interview with a few members of our marketing team
Our ideal time-to-hire is 28 days, we try our best to provide an efficient, engaging and enjoyable interview experience. All interviews are over video via Google Meet.
No candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified below and you think you can bring value to the role, we’d love to learn more about you!
In addition to joining a phenomenal team, we offer support for you, professionally and personally:
Flexibility: An engaging remote-first culture in Canada coast-to-coast. Our employees have the latitude to take care of the other parts of their lives and be there for the things that matter to them
Comprehensive Compensation & Benefits: A competitive total compensation package that includes variable bonus, health, and dental benefits, 3 weeks vacation, and 10 days PTO.
Nest Wealth Equity: An employee stock option plan. We believe work means more when you have ownership in what we’re building
Learning & Development: Udemy Business license, $1000 L&D stipend to put towards professional development, Lunch & Learn opportunities, continual company-wide workshops
Support for Growing Families: We welcome new additions with a generous parental leave top-up
A Connected team: Our social committee knows how to bring the fun! Team bonding game nights, workouts, wellness workshops, cooking classes, and more.
Social Impact: We partner with Troop to help us make a tangible difference in the lives of our neighbours who need it most. Each month we donate $1000 to a local charity and best of all, we get to see how our support is creating an impact in our community. We also have an Employee-driven Resource Group (NWomen); with two paid volunteer days annually.
The Downside?
We’re pretty self aware as a company, and we know there are some areas where we can do better:
Process: The Company is growing fast in all aspects, which is great. We are one of the Top 25 fastest growing private companies in Canada over the last 4 years. The hard part is that we don’t have the processes of a big company in place yet. We are counting on our people to help create that process, stand-up better efficiencies, and adjust quickly as we grow.
Challenges ahead: We have pivoted to where we see the best and biggest opportunity as an enterprise & B2B solution. This requires rigour, discipline and planning from the entire team as we address the functionality and features of our platform and like any pivots, there have been a few bumps in the road.
Transition: This is the key to our success and our ability to scale but there will be short-term challenges in making this transition. We are revisiting everything from marketing collateral, pricing, and the go-to-market plan - and calibrating it all to sync up with the strategy. That is a lot to do in a short period of time!
We believe in everyone.
At Nest Wealth, we commit to pursuing deliberate efforts to ensure that our company is a place where differences are welcomed, different perspectives are respectfully heard and where every individual feels a sense of belonging and inclusion. We know that by creating a vibrant climate of inclusiveness, we can more effectively advance our collective capabilities. We welcome and encourage applications from people of all abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
