Pasadena, United States

Job Summary:

The Director of iHerb brands will lead iHerb’s portfolio of house brands growth & brand development, including its flagship California Gold Nutrition supplement line. Reporting to the VP, Marketing and Ecommerce, this role will lead a team to develop strategic brand direction & positioning, and creative & media strategy while working cross-functionally to drive execution via internal teams and external partners.

Job Expectations:

Lead a team of brand managers to drive global growth and brand awareness of iHerb’s owned brands portfolio across the VMS, beauty and personal care categories.
Lead product content and creative strategy for all product labels, digital distribution channels, communications, and offline & B2B channels.
Drive development of new sales channels for house brands B2B and B2B sales, both online and offline. Collaborate with B2B sales team.
Develop integrated marketing/ promotional campaigns for House Brand portfolio, and drive execution in partnership with internal marketing functions and external partners.
Work closely with merchandising and international market teams to craft product development strategy, creative, and growth plan in line with global consumer trends in the vitamin & supplement category.
Collaborate closely with the product development team on new brand & product development, with an eye toward global markets.
Manage the pricing strategy for brand & product portfolio, and monitor product performance against growth & gross margin targets.
Lead the development and creation of category, consumer, shopper and brand stories & differentiation.
Work with Business Intelligence and international teams to develop robust customer shopping & category trend analyses.
Lead and develop the promotional and social media calendar for product marketing, in collaboration with the marketing operations & promotions team.

Knowledge, Skills and Abilities:

Required:

Industry related experience, preferably with natural/organic products
In-depth knowledge of the Dietary Supplement, Personal Care and Health Industries
Obsessive attention to detail and conscientiousness.
Self-starter with experience managing projects from inception to completion
Strong interpersonal skills, discretion, diplomacy, and judgment.
Strong teamwork ethic, positive proactive flexible attitude, and ability to take complete ownership of responsibilities.

Equipment/Software Knowledge:

Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, marketplaces, other paid social and communications platforms.

Experience Requirements:

Generally requires a minimum of 6+ years of experience in brand management, preferably in the health and wellness space.

Education Requirements:

Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience is required.

#LI-ME1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$147,000—$200,455 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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