At Halter, we're unlocking the connection between humans and animals, starting with cows and then expanding to other animals. Passionate about revolutionising farming, our world-first technology helps farmers break free from the time-intensive constraints of conventional farming and empowers a more sustainable future for farmers, their cows and our land. Halter is giving farmers the freedom to spend more time with their families, the technology to increase production and meet the growing demand for food and the data to help them care for their cows, which we know is paramount for farmers.
About the role
Halter is pioneering a new way of farming that is more productive and sustainable. We’re looking for a world-class Marketing Director to market this new way of farming throughout New Zealand and globally. Marketing is core to our business and it is a vital bridge between our inspiring farmers, our groundbreaking product and our powerful brand. You’ll be leading a team made up of superstars with a thriving culture.
Lead the Marketing function to deliver revenue and customer outcomes across NZ and global markets
- Drive performance across our pipeline by leading our Brand, Demand-gen, and Go to Market (GTM) strategies.
- Lead high ROI, high-impact marketing campaigns that resonate with our community, enhance our reputation and drive revenue growth.
- Integrate marketing data and insights across the business to inform a cohesive customer experience and excellent customer outcomes.
- Work with the Business Development (Sales) team in a deeply collaborative and data-driven way.
- Continue developing our brand as a competitive advantage to evolve from a category leader in Ag to a household name in New Zealand.
- Balance long and short-term goals in a scale-up environment. You’ll drive short-term growth as you balance the big picture and our position in the market.
- Drive the maturation of Halter's marketing team, systems and channels to drive growth
Team leadership and growth
- Lead a high-performing team and foster an exceptional team culture in a fast-paced environment.
- Retain, support and develop exceptional talent and grow capability in your team.
- Recruit top talent and manage consistent performance standards throughout the team.
- Champion and instill Halter values in the team.
Cross-functional leadership:
- Collaborate exceptionally well on complex, cross-functional priorities, building trust and rapport with other teams.
- Report on Marketing activity, functional performance, key metrics, and market insights with the Executive team.
- Play a key role in major company priorities.
- Foster a customer-centric culture that delivers great outcomes for our farmers.
Who are we looking for
- Proven experience leading and scaling an established marketing function at a high-growth technology company.
- A track record of delivering marketing strategies that generate significant revenue ($5-10’s+ million).
- A leadership style that is high performing and deeply caring for team members, with a track record of building talent in teams across different cultures and geographies.
- Evidence of thriving in a fast-paced environment with ambitious targets.
- Proven experience driving conversion through the pipeline and using data to drive outsized growth.
- Proven experience successfully scaling and expanding marketing operations internationally.
- Extensive product marketing experience that reinforces positioning and drives customer adoption.
- Experience in a B2B marketing environment.
Why our team loves working at Halter
- Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
- A genuine and shared connection to our mission to make a difference in the world.
- The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
- Our ideas are truly valued, we are able to move fast, and our impact is real.
- State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
- Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
- Delicious snacks and drinks are available for your daily flow.
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
Our Office First Approach
We do have flexible working hours and you can work from home when you need to but we encourage our team to be in the office as much as you can.
We have an office-first approach because we would like to keep the opportunity for teams to have spontaneous interactions which in turn has allowed our team at Halter to foster strong relationships. Stronger relationships make it easier to disagree, give feedback, do meaningful work and as a result be higher performing as a team.
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
