Director of Marketing - Demand Generation (Hybrid)

About Blackcart

Blackcart’s Try Before You Buy software brings the in-store shopping experience to eCommerce. We integrate into existing eCommerce stores, enabling shoppers to try products at home for free and only pay for what they decide to keep. Blackcart-powered merchants see 23% higher purchase conversions, 57% higher average order values and a shopper NPS of 72. We are a rapidly growing start-up poised to significantly transform the retail industry with our market-leading Try Before You Buy platform.

Blackcart has raised over $20M from a long list of top-tier VCs and has partnered with top eCommerce retailers to grow sales and delight their shoppers. We are growing our team so we can continue to optimize the online shopping experience!

About the Role

We are looking for a seasoned growth leader with a founder’s mentality to propel us into our next phase of growth.

As our Marketing, Director, you will report to the CEO and partner with the sales, operations and Merchant Success Teams. You will be responsible for planning, building, and managing the end-to-end execution of our marketing and lead generation programs for fast-growing mid-to-large-sized eCommerce companies.

Equally important, we are seeking candidates who authentically live and breathe Blackcart values and are inspired by our mission to create technology that empowers the world to discover, try, and shop fearlessly across every product sold online

Key Responsibilities

As the Marketing Director, you will be responsible for:

• Lead the development and execution of marketing programs to generate qualified leads for the sales team.
• Develop a deep understanding of the customer personas and the value Try Before You Buy can bring to their business.
• Manage the programs and channels you think will be most effective: LinkedIn, Facebook, email, events, SEO, social, etc.
• Interface with Blackcart executives to help inform our broader company goals and GTM strategies.
• Lead and participate with other marketing team members in all aspects of campaign execution, including building target lead lists, content creation, copywriting and design.
• Track and report on results and continually refine campaigns to improve performance.

Requirements

Essential

• 5+ years of B2B marketing experience for SaaS, preferably in a high-growth startup environment, with measurable results across multiple channels.
• Strong understanding of B2B marketing at scale - deeply understand how to use content, email, digital marketing, and more to drive efficient, scalable demand.
• Growth hacking mindset with a track record of out-of-the-box ideas that drove significant growth.
• Excellent at translating customer needs into creative and compelling marketing messaging and campaigns.
• Analytically strong with experience in tracking marketing campaigns and pulling actionable insights from data.
• Experience setting up and executing A/B tests and associated tooling to evaluate improvements to existing marketing campaigns.
• Experience using Hubspot and Salesforce.
  

Desirable

• Experience with retail and eCommerce platforms
• Love animals (It’s likely that our CHOs, Chief Happiness Officers – Harvey and Unagi – will be sitting in on your interview!)

Benefits

• We offer competitive compensation, including salary and equity. You grow as we grow!
• We have an awesome HQ in Toronto and offer full health benefits
• 500 Startups/venture-backed company
• Casual work environment with extremely talented staff
• Become a part of the transformation and empowerment of the retail industry
• Ability to join an early stage for one of the fastest-growing startups

Blackcart Values

• Walk in the customer’s shoes
• Benchmark against the best
• Speak the truth
• Run head-first into hard problems
• Extreme Ownership
• Care for people
  

If you do not meet 100% of the above qualifications but still think you would be a great fit for the role, we encourage you to apply! We will consider all candidates with relevant skill sets for this role, even if there are certain requirements they do not meet.

Blackcart is an equal-opportunity employer and is committed to diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.

We encourage you to connect with us at hr@blackcart.co if you require accommodation in the recruitment process or need this job posting in an alternative format.