Cohesion is a leading Intelligent Buildings SaaS platform, leading the way in autonomous building technology—seamlessly connecting critical systems with the human ecosystem, simplifying management through transparent operations, and increasing asset value for owners by delivering better tenant experiences.
Cohesion is on a mission to accelerate resilience in every building by connecting people, places, and the planet.
We do this by bringing together every system and human in a building to overcome the biggest operational, spatial, climate, and economic challenges in the built environment.
We are searching for an action-oriented Marketing Director to join our rapidly growing team. This position will be responsible for refining our overall product go-to-market strategy. The Marketing Director will collaborate with key stakeholders across the company (particularly Sales and Product), will manage a team of 1, and will play a key role in maturing our product marketing capabilities and driving growth.
What You'll Do
- Product Marketing Strategy | Collaboratively with company leadership, develop insight-driven brand and marketing strategies, brand positioning and go-to-market campaigns
- Planning & Execution| Plan and successfully execute integrated, multi-channel marketing plans that drive brand awareness, lead generation and conversion
- Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
- Manage campaign performance tracking and reporting to ensure ability to analyze and attribute success of all marketing efforts
- Content Creation | Conceptualize, design, and create visual and written content for Marketing and Sales needs, including but not limited to:
- Short- and long-form written content(product messaging, white papers, blogs, etc.)
- Promotional materials(product launch, user engagement materials, etc.)
- Maintain and uphold brand guidelines internally and with agency partners
- Competitive Intel | Conduct regular analysis and research of our competitors’ activities to develop recommendations that positively impact growth
Required Qualifications
- 6-8+ years of professional B2B product marketing experience at startups or fast-paced environments
- Bachelor’s degree in marketing, advertising or a related field required
- Strong portfolio demonstrating your design process and examples
- Excellent written communicator and storyteller
- Excellent visual communicator with a natural eye for design
- Proven experience with digital marketing techniques and tools, such as WIX, Google Analytics and ActiveCampaign or similar tools
- Passionate the opportunity to take ownership of a marketing plan and bring it to life
- Enthusiasm and the ability to thrive in an environment of constant change
- Action-oriented
- Solution-oriented
- Excellent project management skills
- Technology industry, specifically software experience, is a strong plus
What you can expect from Cohesion
Cohesion is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States. Our benefits are designed to invest in our employees— and their family’s —well-being, including investments in their health, happiness, and well-being.
- Receiving a competitive compensation package including an annual performance bonus
- Eligible for generous benefits such as health/dental/vision insurance, short- and long-term disability, and an employer sponsored 401k match program
- Eligibility to participate in our Transit Benefits Program to receive tax-free benefits to assist with commuting costs
- Receiving a monthly cell phone reimbursement
- Eligibility to participate in the Wellness Reimbursement Program after 6 months of employment
- Enjoying a responsible unlimited PTO program to help employees manage work life harmony
- Enjoying a Week of Catch-Up during the last week of the calendar year to catch up on work or personal things so you can start the new year with a clean slate
- 2-way flexibility of work schedules
- Dressing for your day
- Working in an open environment with creative optional brainstorming sessions for all employees
- Participating in an Annual All Staff Meetings that is a two day mix of professional development and fun
- Participating in an all-employee lunch per month, an all-employee breakfast per month, and monthly social event
- Enjoying a hybrid work environment, including access to a great 6,000 square foot office space in Chicago with office snacks and drinks and breakout rooms
- Enjoying family leave benefits
