Director of Growth Marketing

The Role

We are looking for an energetic, high performing digital marketer to own growth advertising for paid social, search, and other programmatic channels. This role will develop and implement rigorous test and learn processes to create a scalable, ROI positive high volume growth engine. They will manage budget across channels to strict targets, operating day to day campaign deployments and optimizations themselves and with our agency partners to continuously reduce CAC and drive scale. They will think about growth across the whole acquisition funnel, from ad click through first purchase, working with internal teams to optimize conversion.

The right candidate will have the ability to use data and customer understanding to drive decision-making throughout the whole campaign process, from creative brief through test and learn optimization. They will be customer centric in their approach and are excited to deliver a great overall experience to customers that engage with us throughout the new user journey.  We are looking for super motivated and talented people who thrive on accountability and a shared sense of humility.

Responsibilities

• Ownership of user acquisition focused paid media strategy for paid social, search, and other programmatic channels to drive high volume, ROI positive growth
• Identify, test and scale new acquisition channels - both core digital and non paid- with an iterative, data driven, segmented approach
• Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
• Develop and implement a rigorous test and learn approach to paid media - including creative, message and offer testing - testing concepts at a high frequency while remaining true to brand guidelines
• Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
• Provide inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)
• Work cross-functionally to develop new landing pages, marketing content, and A/B tests with a clear understanding of our acquisition funnel, to increase sign up conversion and reduce CAC
• Manage budget across channels to strict targets, pulling various levers to reduce CAC
• Develop reporting on the efficacy of marketing efforts and spend
• Work closely with the Product org on driving improvements to key customer journeys related to sign up and purchase

Your Attributes

• 6+ years experience in performance marketing including paid social, paid search, and other programmatic channels.
• You have a deep understanding of growth marketing metrics and concepts, including testing.
• You understand conversion funnels and how to work with product teams to optimize them for growth.
• You’re extremely data oriented. You possess a strong understanding of how to use customer data - segmentation, value drivers, etc - to drive decisions.
• You’ve started up channels from scratch and grew them to significant scale.
• You know how to develop creative, copy, message, and landing page testing programs that deploy tests at a high velocity. In addition, you understand conversion funnels and how to work with product teams to optimize them for growth.
• You operate with purpose. You have a track record of comfort with risk taking and tenacious approach to learning new domains.

Trade’s Values

• Choose to Connect
• Operate as an Owner
• Make a Meaningful Impact
• Be Candid, Be Caring

The annual base salary range for this position is $100,000 - $160,000. Please note that the salary information is a general guideline only. The Company considers factors such as responsibilities of the position, location of the candidate, candidate work experience, education/training, needed skills, as well as market and business considerations when determining offers. The Company also offers a generous array of benefits. We are open to remote employees based in the following states: CA, CO, CT, DC, FL, MA, MD, NY, and PA