Who we are
Cross River is a highly profitable, fast-growing financial technology company recognized for the fourth year in a row by CB Insights as one of the 250 best global fintechs. Our comprehensive suite of innovative products powers financial solutions with a strong focus on regulatory compliance for our partners and their millions of consumers around the world.
We are on a mission to build the infrastructure that propels access, inclusion and the democratization of financial services. While our company has tripled in size over the last three years, our strong sense of purpose led Cross River to be named to American Banker’s list of Best Places to Work in Fintech for the last five consecutive years. The reason for this success is simple
our nimble, adaptive, and collaborative family culture lives in every member of our growing team. Together we are at the forefront of technology and innovation in financial services and we invite collaborative and motivated high performers to join our rapidly expanding team.
What we’re looking for
Our Director of Growth Marketing will create an omnichannel marketing platform, inclusive of offline and online channels to drive customer growth through acquisition tactics and existing customer retention. You are a hands-on leader that can easily provide a strategic vision but also be able to lean in and manage execution. We’re looking for a marketing leader that understands the demands of building and scaling B2B technology and banking growth initiatives while also understanding what it takes to measure attribution to ensure optimal brand awareness, performance, and scalability. This individual will be responsible for the designing and driving programs aimed at the growth, onboarding and retention of fintech vertical prospects and Partners. This role will be an integral part of our team’s effort to educate customers, deliver delightful experiences, and drive discovery and adoption of our products. As the owner of weekly, monthly and quarterly reporting that is shared with leadership, internal and external teams, the person in this role needs to be able to synthesize data and findings into action.
What you’ll do
- Develop, plan and implement the overall omnichannel marketing strategy to key prospect and Partner segments across the portfolio in partnership with Business teams
- Ensure smooth execution of all digital platforms, tools and applications, including the website
- The individual will own the data – this includes measuring ROI and KPIs and assess need for enhanced investments and innovative platforms
- Assess challenges and opportunities and/or organizational dynamics to proactively employ appropriate actions to quickly deploy technologically advanced tools, resources to optimize customer 360 experience and reaffirm brand messaging and positioning
- Evaluate and recommend new optimization methods to improve customer experience
- Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics
- Work with IT and external vendor partners to manage user experience across platforms, assisting with problem resolution
- Partner with brand teams, key sales, operations and market access personnel, as well as other internal stakeholders to ensure digital, financial and strategic optimization
- Ensure customer 360 lens is clearly understood by brand leadership, is incorporated into analytics, is compliant and validated
- Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities
- Manage the day-to-day operations of omnichannel strategy, including all budget-related, project management oversight and other issues
Qualifications
- Possess a test-and-learn mentality and be equipped with the right knowledge of methodologies, tools, and approaches to build this into our daily work
- Results-driven and focused both on meeting the needs of customers and the business – with evidence of past performance
- Depth of experience in engaging different audiences at different lifecycle stages
- Experience in performance marketing, analysis, and optimization of omnichannel programs
- Solid project management experience and, ability to plan and operationalize based on clear roadmaps and, agreed milestones
- Ability to collaborate skillfully with IT, Data and technologists to set the foundations and innovate for omnichannel success (including CRM knowledge and experience)
- Bachelors or master’s degree
Cross River is an Equal Opportunity Employer. Cross River does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
By submitting your application, you give Cross River permission to email, call, or text you using the contact details provided. We will only contact you with job related information.
