At Gremlin, our mission is to enable every company to build more reliable software. We dedicate ourselves to building the tools, processes, and reliability signals that allow engineering teams to work proactively, fortifying the digital infrastructure that drives the world forward. We work with enterprises like Target, Twilio and JP Morgan Chase that are building complex, distributed SaaS applications whose success depends on uptime. If paving a new path forward at the leading edge of technology sounds exciting to you, we should talk.
We’re looking for a Director of Growth Marketing, B2B SaaS to use their expertise in designing, deploying and managing growth, demand generation and nurture programs for a global B2B tech SaaS product. The candidate will have the ability to craft and evolve the overall growth strategy, while also being able to roll up their sleeves and support the team in executing the components necessary to launch, scale and measure those programs. This role will lead a team as well as work with cross-functional groups within the organization.
In this role, you'll get to:
- Own the conception, execution, and optimization of Gremlin’s growth programs including paid advertising, content syndication, SEO and SEM, and more
- Own the strategy and execution of our web and social presence
- Partner with the product marketing team to develop compelling copy for emails, ads, and other written content
- Advise on and manage budgets to meet Gremlin’s growth goals while delivering maximum return on investment
- Continually research, recommend, and evaluate new channels
- Partner with revenue operations to ensure programs are tracked for ongoing, detailed analysis and actionable insights
We'll expect you to have:
- At least 7 years of hands-on demand generation, growth or digital marketing experience with a B2B SaaS or enterprise software company
- Demonstrated success in building and/or running a high-performing team, experience scaling a growth marketing team
- A data-driven proposal and decision-making mindset and organized planning, execution and tracking
- You’ve managed 4+ person teams
- Proficiency with marketing automation tools (Marketo preferred) and Salesforce
- Ability to keep sight of the “big picture” while maintaining a focus on details to make data-driven optimizations
- Demonstrated experience successfully collaborating with allied functions including Product Marketing, Sales, and Revenue Ops.
- Demonstrated results running multiple, complex campaigns across multiple platforms
- Curious, continuous learner who thrives in an entrepreneurial environment
- You must be able to clearly and concisely rationalize and articulate recommendations and provide the “why” in business terms
- Have excellent writing skills, be detail-oriented, and able to balance multiple priorities
Bonus Experience:
- Experience working at a B2B developer tools/infrastructure company
- You’ve managed 4+ person teams
- Strong background incorporating earned, paid and owned media into your strategy
- Technical degree or minor, similar experience or demonstrated technology prowess
*If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box—we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.*
About Gremlin:
Gremlin is a team of industry veterans and people eager to learn from one another. We set the standard for reliability and equip leading organizations with the mindset and expertise needed to drive reliability improvements that move the world forward. We’re backed by top-tier investors Index Ventures, Amplify Partners, and Redpoint Ventures. Our customers love us, and we’re thrilled to be a partner in their success.
What Do We Care About:
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We Care about our People
People are our critical differentiators. The company strives to treat our people with respect, empathy, and dignity. We expect that our people will treat each other similarly. In both cases, we will assume good intent. All are welcome at Gremlin. We know our differences make us stronger and that our best ideas and contributions can come from anyone at any level.
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We Care about Collaboration
Gremlin is strongest when we come together as one team with shared goals. Be the glue, not the glitter. But as a remote company, teamwork and collaboration won’t happen by accident. We approach every challenge as a shared challenge. We rely on each other for diverse perspectives and creative ideas. We celebrate our wins as a team.
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We Care about Results
Be high productivity, low drama. Results matter. To keep our pace, everyone owns the outcomes of their actions and takes action when needed. We reward speed over perfection. We empower each other to iterate and experiment.You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday. It’s in our differences that we will find the power to keep building a more reliable internet by building and designing tools used by the best companies in the world.
You are welcome at Gremlin for who you are. The more voices and ideas we have represented in our business, the more we will all flourish, contribute, and build a more reliable internet. Gremlin is a place where everyone can grow and is encouraged. However you identify and whatever background you bring with you, please apply if this sounds like a role that would make you excited to come into work everyday. It’s in our differences that we will find the power to keep building a more reliable internet by building and designing tools used by the best companies in the world.
Visit our website to learn more - https://www.gremlin.com/press/about/?ref=nav
