Define, execute, and measure the integrated marketing plan to ensure effective lead generation activities that target the entire funnel to fuel pipeline growth. Focus on the buyer’s journey to produce leads into the pipeline, but also tracking through to revenue for the business.
Manage the Growth Marketing team with direct responsibility for performance marketing on direct mail, paid search, paid social, affiliate, SMS, YouTube and other social media channels such as DuoYin and WeChat. Help hire, coach, inspire and motivate a new team as we build a best-in-class marketing team.
Oversee performance tracking and calibration on a daily basis to drive decision making around budget allocations and forecasts.
Manage budgeting process for Growth marketing, including forecasting and ROI assessments.
Support scaling existing channels and identify development of new opportunities for growth.
Drive SMS marketing strategies for lifecycle, transactional, triggered, and promotional programs to increase core business KPIs
Drive conversion of leads by identifying the right touchpoints and predictive models that will advance a prospect to the next funnel phase through nurturing and direct mail/digital marketing campaigns
Report on and analyze campaign performance to drive continuous improvement and testing.
Partner with creative and brand marketing team members to develop strong messaging and storytelling for direct response channels.
The ideal candidate jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. This is a fast-paced work environment, so attentiveness and the ability to handle multiple projects with ease are a must.
Qualifications
Minimum of 6-8+ years of multi-channel direct response acquisition marketing experience, primarily at an e-commerce, subscription company, or similar agency experience directly managing a significant marketing budget.
Must have experience with B2B SaaS in the SMB space.
Experience with attribution and mixed media models.
Past success with analyzing data, drawing accurate conclusions and adjusting strategy
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