Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products.
As Director of Sell-side- Demand Generation, you will lead the top-of-the-funnel marketing activities of the Verification unit.
Protected Media, Mediaocean’s Verification unit is a global innovator in ad-Verification with unique expertise in fraud prevention and detection. The Verification unit uses cyber-security methodologies and the most advanced technology stack to protect its customers from sophisticated ad fraud and current and emerging threats.
In this role, you will demonstrate your strategic thinking and tactical execution capabilities.
You will work cross-functionally with product and revenue global teams to develop product positioning, lead campaigns, and manage the overall Performance Marketing activities.
Reporting to the Revenue organization, you will build an efficient, high-performing digital marketing function, aimed at building a scalable practice that can drive business growth through quality B2B lead generation. You'll be taking part in defining our overarching strategy, tracking and understanding performance, and driving growth.
This is an exciting opportunity to become a key member of this business-critical function and take part in building a world-class lead generation machine.
Also, this is an opportunity to join Mediaocean during an exciting time of growth and transformation.
Responsibilities will include:
- Develop and execute go-to-market (GTM) strategies across our top growth segments and priority revenue streams.
- Taking a leading part in the strategy and execution of our lead generation efforts -measuring key metrics, analyzing results, formulating new strategies to improve return on investment performance.
- Translate product concepts into marketing communications and value propositions
- Implement campaigns from start to finish across various channels (email, social, search, direct mail etc.).
- Develop and maintain a portfolio of marketing collateral (e.g., one-sheets, videos, case studies), sales enablement (presentations, training), implementation support materials.
Who you are:
- Familiar with global B2B marketing principles and best practices for lead generation.
- A technical/analytical approach (e.g.- know how to plan and run A/B testing) and high attention to detail
- Consistently striving to deliver at the highest level to exceed KPI goals
- Previously worked with content and development of new creative directions to optimize results and understand how design and copy nuances are perceived by our target audience and impact performance.
- Strong communicator, both written and verbal
- Collaborative approach and passion in building and maintaining cross-functional relationships
- Strong foundation in ad verification, ad fraud, cybersecurity, programmatic advertising, attribution, dataflow and processing pipelines, and reporting platforms- An advantage
Why Mediaocean?
- Flexible Working (Hybrid)
- Reimbursement of tuition costs
- Employee Assistance Programmes
- Professional development opportunities within our Learning & Development programs
- Belong@Mediaoceanaffinity based groups of colleagues to create community
- All of these benefits/perks are effective on the date of hire
We would hate to miss out on your application because you do not meet every requirement – transferrable skills and education will also be considered, so please do not hesitate to apply!
Mediaocean recognizes our true strength and value shine when all our team members feel there is space in the conversation for their voices, thoughts, ideas, perspectives, and concerns. Mediaocean is committed to being an equal opportunity employer, and we consider all applicants regardless of their age, race, color, gender, sexual orientation, ethnicity, religion, national origin, disability, or veteran status.
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