Director of Demand Generation

Director of Demand Generation

Sovrn is seeking an experienced Director of Demand Generation based in Boulder, CO or NYC, NY to own and drive multi-channel demand generation strategies that support our ambitious revenue and growth goals. Reporting to the VP, Marketing and overseeing the growth marketing.team, the Director of Demand Generation will work closely with sales, marketing and product marketing stakeholders to design and measure lead generation campaigns that engage prospects and customers to generate new acquisition and drive customer growth. 

The right person for this role will come to the table with proven frameworks to launch, test, and execute demand generation success and know how to use a data-driven approach to report on the success of marketing programs and campaigns. The right person will have strong analytical skills, is extremely comfortable presenting to senior leadership, and leads with a player-coach mindset.

What You’ll Be Doing:

• Develop and own the strategy for growth and acquisition marketing campaigns and programs that deliver quality opportunities to the sales pipeline and contribute to our revenue goals 
• Design, execute and measure demand generation programs, including ABM, free trials, email marketing, digital marketing (organic/paid), other paid marketing, social media, content syndication, sponsorships, and online and in-person events
• Develop deep domain/segment expertise in order to build optimal strategies by product, market, and audience segmentations to drive customer acquisition and expansion growth
• Partner closely with the sales organization to ensure seamless alignment of goals, expectations and execution of lead nurturing that spans the full customer lifecycle and increases conversion to MQL at each stage of the marketing funnel
• Oversee marketing operations to define the right metrics, optimize for the right processes and tools, report on KPIs against forecast, and continuously hone the performance of demand activities
• Optimize our website to turn it into a high performing customer acquisition tool
• Provide executive-level transparency to demand generation results in weekly, monthly, quarterly, and annual views
• Take an iterative data-driven approach to understand the efficacy of various programs to grow and optimize them effectively
• Over time, build a strong team that will be a growth engine for the company

Qualifications:

• 5-7 years of work experience at a B2B technology startup environment and/or agency in demand generation/digital marketing, owning both the strategy and execution.
• Fluency in MAPs like Hubspot & Marketo, CRM's like Salesforce, data visualization platforms (e.g. Looker, Tableau), and other similar demand generation systems and platforms.
• Multi-channel digital marketing lead strategy experience, including landing page conversion optimization, SEO, syndicated media channels, affiliate marketing, media buying and paid social media integration.
• Well versed in outbound marketing strategies including market segmentation, database marketing, list management and email marketing.
• Ability to lead cross-functional teams and work independently in an agile environmentA love of analytics and a proven track record of analyzing campaign performance and ROI.
• Superior written and verbal communication skills, with the ability to clearly present analyses, ideas, and results to executive leadership teams.
• Creative, strategic, hands-on approach with a highly collaborative team

This position reports to: VP, Marketing

Location: Boulder, Colorado or New York City, NY

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of accountability impact, and the ability to thrive in a fluid and collaborative environment. We expect you to learn new things in this role, and we encourage you to apply if your experience is close to what we're looking for.

About Sovrn

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, San Diego and London. 

With thousands of customers deploying advertising, affiliate marketing, and data products across 40,000 websites, Sovrn reaches over 300 million active consumers across more than 11 billion pageviews every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

Sovrn Core Values: Candid, Customer Empathy, Learning, Scrappy, Second Order Thinking

Compensation and Benefits

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate compensation range for this role in Boulder, Colorado is $130,000 to $160,000, including base salary and any related bonuses or commissions. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills and certifications.

Sovrn offers a full slate of benefits from competitive salaries, stock options, medical, dental and vision coverage, short and long term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, a 401(k) plan and match, and a paid parental leave program.

Equal Opportunity Employer 

Sovrn is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. 

Recruitment Agencies

Sovrn does not accept agency resumes. Please do not forward resumes to our jobs alias or Sovrn employees. Sovrn is not responsible for any fees related to unsolicited resumes.