Director of Demand Generation (REMOTE)

About Cyware

Cyware is a venture-backed organization currently in hyper-growth mode. While Cyware is headquartered in New York City, all of our US based positions are located 100% remote. The firm was founded by innovative practitioners to solve the massive-scale cybersecurity challenges they saw daily while working for leading global banks and technology organizations. 

Cyware is disrupting the cybersecurity operations market with innovation that gives the firm claim to being the far-and-away ONLY company capable of delivering technology to build cyber fusion centers for customers in large enterprises and the mid-market. 

More on Cyware: (www.cyware.com) 

Built on innovation designed by SecOps practitioners and cybersecurity leaders, Cyware offers multiple technologies within its next-generation platform, including advanced threat intelligence solutions (TIP) for large and small security teams, vendor-agnostic security automation (SOAR), and security case management. As a result, organizations are able to increase speed and accuracy while reducing costs and analyst burnout. Cyware's Virtual Cyber Fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs.

About you: 

• You can lead on strategic and tactical initiatives
• You are hungry, inquisitive, proactive, energetic, and driven 
• You have a growth mindset and are committed to delivering results 
• You thrive in a fast-paced, collaborative environment

Why We Are Hiring:

Cyware is hiring a Director of Demand Generation. In this position, you’ll play an leadership role on the marketing team to help create awareness, interest in and engagement for Cyware’s products to attract and retain customers, and drive revenue. 

You’ll lead, manage, and drive the methods used to develop and cultivate new business and long-term customer relationships with both skills and strategic knowledge. This position will drive the execution of overall growth and demand generation programs. 

Come join an exciting cybersecurity product startup that just closed Series B funding round!

What You Will Do:

• Serve as a leader over the demand generation function within the marketing department. 
• Lead, execute and manage demand generation programs and account-based marketing strategies to secure interest, engagement, and meetings with prospective customers for our threat intelligence, security collaboration, and security automation solutions.  
• Manage and measure lead generation technologies including: HubSpot, Google AdWords, Drift, LinkedIn advertising, ZoomInfo, and others. 
• Drive demand generation programs by leveraging inbound and outbound strategies (e.g. webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, target prospect marketing, etc) 
• Develop and execute strategic account strategies working directly to enable the sales organization to identify engaging and creative methods for engagement. 
• Work cross-functionally with sales and marketing leaders to define and establish campaign workflows that include integrated connections to other platforms. 
• Partner with content writers and SMEs to provide campaign customization according to the analysis of buyer needs. 
• Manage inbound and outbound activity of BDR team to develop leads, engage contacts, and nurture existing database.
• Lead the process of A/B testing growth tactics to improve response and conversion rates in the funnel. 
• Bring new creative strategies to generate awareness of Cyware solutions as measured by traffic to the Cyware web site, Cyware content and other Cyware digital properties to increase subscriber base and generate qualified leads for the BDR organization. 
• Manage SEO and paid digital agencies, assist in program analysis and optimization 
• Oversee Cyware’s web presence and calls to action, including improving website lead and traffic performance, and facilitating website update requests by working with the global web site team. 
• Improve processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend. 

Who You Are

• Bachelor's degree in Marketing, Digital Marketing or comparable education/experience 
• Minimum of 7+ years of experience in a B2B demand generation role is required
• Experience marketing technology to large enterprise accounts 
• Experience in the cybersecurity industry strongly preferred
• Minimum of 2+ years leading the demand generation function at a SaaS company is strongly preferred 
• Proven track record designing and executing innovative account-based marketing programs 
• Experience with Hubspot, Salesforce, Drift, ZoomInfo, ABM platforms, and other tools 
• Ability to communicate and collaborate well with others 
• Data-driven and extremely organized 
• Flexibility to work in a rapidly changing environment

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

You’ll love working at Cyware because

• We value balance. We are committed to providing an environment in which you can balance great work with a great life. You’ll have a competitive PTO structure and holidays covered.
• We’re not just employees. We’re people. We offer 401(k) match, insurance coverage (health, vision, and dental), and reimbursements for your home office.
• We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• And so much more…

How to Apply

Apply right here. You've found the application!

EEO Statement: Cyware is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.