ABOUT US:
Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including SoFi, Ro, Angi, The Farmer's Dog, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company!
ABOUT THE ROLE:
As
Regal.io's first Demand Generation Director & our first marketing hire under our CMO, you will build and establish our Demand Gen strategy to acquire qualified pipelines and drive revenue. You'll play a key role in influencing our sales development strategy by accelerating inbound demand, activating sales outbound efforts, scaling our account-based marketing strategy, and growing other initiatives. Additionally, you will hire, develop and manage an exceptional team of marketers!
If you're someone who thrives in high-velocity organizations and you excel at building strong partnerships with teams across the business, specifically sales, product, and marketing - you will exceed in this position!
Regal.io's Director of Demand Generation role is an opportunity to partner with our executive team & grow revenue at a pivotal time of expansion in the org.
RESPONSIBILITIES:
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Scale the revenue engine: you will optimize the existing paid marketing strategy (across social, remarketing, display) and provide strategic guidance for content marketing and SEO
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Expand qualified lead generation: you will lead the development and execution of a high-intent inbound and outbound strategy through paid and non-paid programs, partner marketing, database marketing, etc., to generate qualified opportunities
- Own, refine, and report on acquisition metrics such as qualified versus unqualified pipeline, demo requests, and digital performance indicators
- Maintain a feedback loop between sales & marketing to optimize demand generation campaigns and identify opportunities for pipeline acceleration and sales conversions
- Build and optimize our lead generation strategy based on buyer journey and personas
- Maintain and build a strong relationship with the key internal teams, especially Product and Sales
- Refine and scale a sophisticated account-based marketing strategy
- Influence the MarTech stack evaluation and purchase decisions
- Nurture and support our paid media agency & third parties to promote high performance
ABOUT YOU:
- 5-10 years of demand gen experience in B2B SaaS organizations
- Expert at developing, executing, and measuring innovative and results-focused demand programs and campaigns to drive revenue
- Knowledge and hands-on experience with marketing automation and CRM, particularly Marketo and Salesforce.com
- Demonstrated analytical ability, specifically around program measurement, forecasting and ROI, and program execution skills
- Experience working across multiple product lines and buyer profiles
- Experience with direct gifting and intent software a bonus
- Strong project management and organizational skills, including creating project plans, setting priorities, and trafficking projects to meet strict deadlines
BENEFITS/PERKS:
- Competitive compensation packages, including early stage equity
- Flexible PTO
- 401k Plan
- Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
- Paid parental leave
- Happy hours, team outings, & quarterly off/onsites
- Pre-tax commuter benefits
- Complete laptop workstation
POSITION LOCATION & OFFICES:
This position is available in New York City, San Francisco & Boston.
We have offices in NYC (NoMad), Boston (Downtown/Financial) and San Francisco (Financial District). In office is required T/W/TH. Office optional M/F. Covid protocols and vaccination policy in place.
