Rapid is a team of creators delivering the next-generation API platform built for the modern developer. Our users range from independent developers to the largest companies in the world. We work hard to make it easy for developers to build, use, and share APIs faster while providing enterprise-wide visibility and governance. As a result, entrepreneurs and enterprises can concentrate on creating value and business outcomes.
How do we make this happen? Rapid is the creator of RapidAPI Hub, the world’s largest API hub, where more than 4 million developers discover, evaluate and integrate more than 40,000 APIs from leading companies like Twilio, Microsoft and Google and more. Rapid also offers RapidAPI Studio, which provides developers with a single, connected experience to design, develop, test, monitor and publish their APIs. For enterprise organizations, Rapid offers RapidAPI Enterprise Hub, a private, customizable version of the public hub that enables the company’s developers, customers, and partners to find, manage, and connect to hundreds of internal APIs, as well as external API subscriptions.
We operate at scale when the opportunity is even greater. We offer you the opportunity to make a difference and empower developers to build modern software through API innovation while doing the most critical work of your career.
To help accelerate our rapid growth, we're looking for a creative and collaborative Demand Generation leader to help expand and accelerate the sales pipeline. Reporting directly to the VP of Marketing, the Director of Demand Generation is responsible for building, leading, and executing integrated multi-channel campaigns with a focus on driving pipeline creation. This senior leader has the vision and track record of success scaling the demand generation function to meet business outcomes in an ultra-high growth environment. This individual is a trusted partner to sales and marketing leadership with the ability to build high-performing teams and drive a scalable and predictable demand generation machine.
You Will
- Create and drive the company’s Demand Generation strategy and best practices, developing MQL and SQL forecasts, determining appropriate budget levels, and establishing a methodology for measuring results.
- Create, oversee, execute, and optimize demand generation programs and multi-touch campaigns (email, nurture, paid media, content syndication, etc.) that drive awareness, leads and sales pipeline.
- Improve operational processes and reporting related to demand generation to improve the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates for all marketing qualified leads (MQLs,) and improve the integrity of the overall database.
- Coordinate and collaborate on content and program development across the funnel to activate, engage, convert and retain our key customer segments.
- Partner with multiple stakeholders to design, launch, and evaluate demand gen campaigns, including ABM, across a portfolio of channels (digital organic/paid, email, events, webinars, etc).
- Track and measure campaign results to develop action plans that improve the impact of demand generation activities on the sales pipeline.
You Have
- 5-10 years of experience in demand generation for B2B organizations (bonus if you also have SaaS experience).
- Track record of leading demand gen across marketing and sales, creating leads from Global 2K organizations.
- Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.
- Knowledge of marketing automation best practices and proficiency using automation and CRM tooling including Salesforce and Marketo.
- Experience with Account-Based-Marketing or purchasing intent tools like 6Sense or Demandbase.
- Firm understanding of demand generation funnels, funnel conversion and the tactics used at each stage within the funnel.
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
- Experience managing third party vendors including agencies and contractors .
- Organized, detail-oriented, and motivated team player with a positive attitude.
- Ability to work in a fast-paced team environment.
This is an opportunity to play a key role in a fast-growing and high-scale startup company distributed across the US, Europe, and Israel. You'll be taking our product to the next level within a high-talent-density team and out-of-the-box thinking. Having raised $150 million in a Series D investment round in 2022; you’ll be working with a team that is scaling globally, fast.
If this sounds like you, click apply below! We’d love to hear from you.
