Director of Demand Generation

Remote-US

Who we are

As human beings, one of our fundamental identifiers is our voice. Pindrop’s advanced voice identity technology recognizes this distinct and unique human quality with the kind of precision and certainty that’s needed when information or access is essential. From preventing fraud in call centers to obtaining information from smart devices and even activating cars, Pindrop lets people use their voice to quickly and privately connect to, enter, and unlock their world. At Pindrop, we hire great people and we take care of them. All we do is guided by our Core Values: Audaciously Innovate, Evangelical Customers for Life, Execution Excellence, Win as a Company, Make a Difference.

Headquartered in Atlanta, GA, Pindrop has raised over $223M in capital by premier VCs including Andreessen-Horowitz, IVP, and CapitalG.

What you’ll do 

• Develop and own the strategy for growth and acquisition marketing campaigns and programs that deliver quality opportunities to the sales pipeline and contribute to our revenue goals
• Design, execute and measure demand generation programs, including ABM, SEO, email marketing, digital marketing (organic/paid), other paid marketing, social media, content syndication, sponsorships, partnerships and more
• Implement and optimize processes and campaigns in partnership with Sales and BDR teams
• Identify untapped market segments and develop integrated campaigns that will engage, inform, and activate interest 
• Build and execute a cohesive demand generation strategy across the various stages of the buyer's journey through paid and non-paid programs
• Set, measure, track, and report on marketing contribution and program goals (Pardot)
• Test innovative new lead generation strategies and push the boundaries of traditional strategies

Who you are

• You are a strategic thinker and a tactical executor 
• You have a passion for driving constant improvement in programs
• You are resilient in the face of challenges, change, and ambiguity
• You are optimistic and believe that you can make a problem into a solution
• You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
• You take accountability, do the things you say you’ll do, under promise and over deliver
• You are nimble and adaptable when priorities change and continue to see the “forest  through the trees” 

Your skills

• 5+ years of experience leading Demand Generation in a SaaS/cloud environment
• 10+ years of experience in a SaaS go-to-market organization
• Experience generating demand for cloud products or services with a high average selling price
• Experience using a variety of channels, including paid search, paid social (LinkedIn, Twitter, Reddit), display advertising and remarketing, and email marketing.
• Well versed in Salesforce, Slack, Pardot, DemandBase, and Google Analytics.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Strong communication skills including public speaking, presentations, written communications, comfortable in front of large groups and executives

What’s in it for you

As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest; we’re a passionate group committed to excellence - but that doesn’t stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, Focus Thursday, and Company-wide Rest Days. 

• Within 30 days, you will evaluate the current campaigns and make recommendations on how to improve performance.
• Within 60 days, you will create the go-forward campaign plan for Pindrop.
• Within 90 days, you will be putting your approved campaign plan into action and crushing company goals

What we offer

As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer:

• Competitive compensation, including equity for all employees
• Unlimited Paid Time Off (PTO)
• Generous health and welfare plans to choose from  - including an employer-provided “employee-only” plan!
• Best-in-class Health Savings Account (HSA) employer contribution
• Affordable vision and dental plans for you and your family
• Employer-provided life and disability coverage with additional supplemental options
• Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
• One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
• Remote-first culture 
• New hire and recurring monthly home office allowance
• We want it all! While most of us work remotely, we call our beautiful, modern, and collaborative Atlanta HQ office home. We celebrate being together with frequent lunches and events, (think Mardi Gras, Cinco Di Mayo, Black History Month, Diwali, etc.) complete with beer & wine. We have ample space for team meetings, All-Hands, hackathons, and more.
• When we need a break, we keep it fun with happy hours, ping pong and foosball, drinks and snacks
• Remote team activities (think cheese tastings, chess tournaments, talent shows, murder mysteries, and more!)
• Company holidays
• Focus Thursdays, reserving the first Thursday of the month for focus time and no internal meetings
• Annual professional development and learning benefit
• Pick your own Apple MacBook Pro
• Retirement plan with competitive 401(k) match
• Wellness Program including Employee Assistance Program, 24/7 Telemedicine
• Flex schedules

What we live by

At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:   

• Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
• Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion.  We are champions for our customers, and our customers become our champions, creating a universal commitment to one another. 
• Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
• Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together. 
• Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.

Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.

Pindrop is an Equal Opportunity Employer

Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status.

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