New York, United States

About Us

Diligent is the leading governance, risk and compliance (GRC) SaaS company, serving 1 million users from over 25,000 organizations around the world. Our software enables holistic and informed conversations about GRC and ESG to ensure CEOs, CFOs and the board have an integrated view of audit, risk, information security, ethics and compliance from across the organization.

Position Overview

Diligent’s Director of Demand Generation is responsible for planning, developing and executing Americas marketing strategies across Diligent’s full product offering. They have a high-technical aptitude, an understanding of demand marketing and can deliver performance reporting and manage multiple stakeholders throughout the organization.

They will ensure we are generating enough pipeline and opportunities from our marketing channels to enable us to hit the revenue numbers in the region, through working with the full marketing organization and the digital marketing team and channel owners.

Key Responsibilities

Develop AMERs demand gen strategies that are aligned with the regional KPIs.

Work with the highly talented marketing team to execute and track the demand gen campaigns and associated landing pages
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
Ensure the campaigns are being constantly optimised and AB tested to achieve incremental uplift
Improve the efficiency and effectiveness of our marketing automation system (i.e., Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers

Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices
Work with Field marketing team to promote and leverage events, webinars, etc.
Work closely with the ABM team and the local sales/CS team to develop and execute ABM campaigns
SEO: Accountable for search engine optimisation performance. In partnership with the marketing team, ensure we adhere to best practices from an on-page, off-page and technical SEO point of view
Coordinate and track SEO and SEM campaigns, developing content and campaigns based on keyword research

Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
Track campaign ROI and influence the allocation of marketing spend based on past performance
Coordinating marketing integration actions for mergers and acquisitions

Required Experience/Skills:

7-10 years of experience working in a digital marketing role
Experience working with Salesforce.com reporting
Knowledge of Google Analytics/GA360 and experience running detailed campaign reporting
Knowledge of SEO and SEM best practices
Experience working within a SaaS company a plus
Experience of Marketing Automation (Preferably Marketo)
Experience of Google Ads
A team player who loves to collaborate with cross-functional and regional teams

What Diligent Offers You

Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
We care about our people. Diligent offers a flexible work environment, competitive vacation policy and meeting-free days across the company. We care about our team’s health and wellness and even offer a quarterly health club reimbursement!
We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, and Sydney.
Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney. 

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and EEO is the Law. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.}

_{To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.}

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