Tempo.io is seeking a highly skilled Director of Demand Generation and ABM to lead the development and execution of demand generation strategies to drive new business and expand the existing customer base. Reporting into the VP of Growth, the successful candidate will be responsible for building and leading a team of experts in SEO, Performance, Programmatic Outbound, and Content Syndication programs to design, implement, and measure demand generation initiatives, tactics, and campaigns.
As Director of Demand Generation and ABM, you will orchestrate demand generation and ABM programs that effectively engage target upmarket accounts and move them through the buyer's journey, utilizing personalized email and social media outreach, targeted advertising, and custom content. You will continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly, utilizing A/B testing and other optimization techniques. In addition, you will work closely with Sales leadership to ensure quality demand delivery and follow-up according to established SLAs, as well as design and execute targeted 1:few ABM marketing initiatives to meet pipeline requirements.
The Role
Design, implement, and measure demand generation initiatives, tactics, and campaigns to support strong quarterly sales pipeline and revenue goals
Build and lead a team of experts focused in SEO, SEM, ABM, Performance, Programmatic Outbound, and Content Syndication programs.
Develop and execute a comprehensive, data-driven demand generation strategy and channels to drive new business and expand the existing customer base.
Lead execution of the associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver
Orchestrate demand generation and ABM programs that successfully engage target upmarket accounts and move them effectively through the buyer's journey, utilizing tactics such as personalized email and social media outreach, targeted advertising, and custom content.
Continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly, utilizing A/B testing and other optimization techniques.
Create strategies and tactics to penetrate executive teams and engage senior leaders of large enterprises
Partner with the Sales leadership to ensure quality demand delivery and follow-up according to established SLAs, utilizing tools such as SalesLoft and ZoomInfo.
Align specific, measurable outbound campaign motions for Inside Sales team members to generate demand
Design and execute targeted 1:few ABM marketing initiatives to meet pipeline requirements
Leverage data and insights to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans and partner marketing initiatives
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Evaluate, select and manage vendors and agencies to help translate goals into deliverables
Develop and execute performance and programmatic advertising campaigns to reach target audiences across various digital channels, including display, video, social and native ads
Oversee keyword research to identify opportunities for organic traffic growth and create a comprehensive SEO strategy to improve website visibility and rankings.
The Ideal Candidate
Bachelor's degree in marketing, business or related fields; MBA is preferred
7+ years of demand generation experience working in a fast-growing, start-up environment (B2B preferred)
5+ years of demand generation leadership in a SaaS environment
Expertise in understanding data, telling stories, and executing across channels to create a customer-focused experience
Experience running campaigns and programs that directly drive pipeline growth using modern marketing tools and channels, coupled with a desire to seek ways to enhance our results through optimization, testing and other means
Proven experience scaling demand generation and ABM programs through technology, data and process with demonstrated ROI
Demonstrated ability to roll up your sleeves as the first demand gen employee while recruiting and building a talented team
Skills and Knowledge:
Analytical problem-solver with decisions informed by data and ability to draw insights to continually optimize campaigns
Strong analytical and quantitative skills to track campaigns, scale success, and maximize effectiveness
Strong communication skills (written and verbal) and ability to clearly communicate technical information.
What's In It For You (Org-wide)
Hybrid or Remote work!
If you’re close to one of our 4 Hubs: Boston, Montreal, Reykjavik or Toronto; feel free to use the space and catch up with the local team(s)
Unlimited vacation in most of our locations!!
Great benefits including health, dental, vision and savings plan.
Perks such as training reimbursement, WFH reimbursement, and more.
Diverse and dynamic teams with challenging and exciting work.
An opportunity to have a real impact on our business.
A great range of social activities (both in person and virtual).
Optional in person meet-ups and the ability to travel to our international offices
Employee referral program
And so much more!!
Note: As our hiring teams are global, please submit your resume in English only.
Org-wide Summary
At Tempo we’re on a mission to help teams build better, together. We are creators of top-selling Atlassian Marketplace apps, supporting more than 29,000 customers and working with hundreds of Solutions Partners globally. Our solutions help customers orchestrate creation and delivery, so their teams can focus and optimize around their highest priorities.
Our product suite has grown from our popular time-tracking solution, which launched in Iceland in 2009, to resource & capacity planning, project cost tracking, project & program management, and strategic roadmapping. In 2021, Tempo acquired Roadmunk, a roadmapping solution popular with product management teams, and ALM Works, creators of the Structure for Jira suite that delights project and program managers around the world.
We envision a world where everyone inside an organization works in harmony on the most impactful opportunities aligned with their mission. Come join us as we continuously innovate our award-winning products, create new solutions, and expand to new ecosystems. Are you ready to unlock the joy of building with us?
At Tempo Software, we are proud to be an equal opportunity employer and are committed to creating an inclusive culture. As such all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
