About Nest Health
Nest Health is an innovative, value-based pediatric and adult primary care provider that brings care to families, as a unit, at home. The Nest interdisciplinary clinical team provides medical, behavioral, and social care, with convenient 24/7access. We make care easy by combining appointments, and eliminating access barriers such as transportation, childcare, and the need for missed work or school days.
We are guided by the following core values:
Collaboration – We collaborate with each other, with families and with the communities we serve
Humility – We recognize that our members often have the answers
Authenticity – We bring our diverse experiences and real selves to our work
Resourcefulness – We are builders and problem solvers
Joy – We bring joy to our work and our member families
Nest was co-founded by Dr. Rebekah Gee, the former Secretary of Health for the State of Louisiana and the former CMO for Medicaid and the Title V program; and Rebecca Kavoussi, former Western US President at Landmark Health and former head of global clinical operations at Babylon Health. Nest has funding and support from the venture capital firm, 8VC. Employees will be afforded an opportunity develop and drive their careers with this fast paced and innovative company while receiving competitive compensation, paid holidays, vacation, excellent medical health, vision and dental coverage; short term and long term disability coverage; and the ability to contribute to a 401K.
Role Summary
The Director of Communications & Marketing is a strong communicator with a demonstrated track record of providing strategic communications recommendations and execution for a wide range of audiences including but not limited to patients, families, community partners, and executives. The ideal candidate will be a data-driven, analytical self-starter who is equally comfortable developing marketing collateral as they are creating engagement materials for prospective patients. The Director will be responsible for planning, development and implementation of a coordinated communications strategy that aligns with Nest’s business goals and objectives, including brand-building, member-facing communications, corporate communications, and collaboration with payer partners on key deliverables. You will play a key role in building Nest’s brand to build awareness, drive growth, and attract talent. The position is a great opportunity for someone to be involved in all aspects of communications and marketing for a health care organization.
What You’ll Do
Create and execute strategic communications and media (traditional and non-traditional) campaigns to increase brand awareness in new markets and promote the company's services to potential patient families, including closed-cohort campaigns, co-branding with payer partners, and social media.
Develop brand standards, templates, messaging, and customer journey mapping to drive engagement and retention of eligible patients and families.
Develop and execute SEO/SEM and social media strategies to increase brand awareness and drive web/social traffic from target patient populations.
Manage the Nest’s website and digital presence and content, including web and mobile strategy, and directing the work of graphic designers and website consultants.
Collaborate with Nest’s talent acquisition team to position Nest as an employer of choice and increase interest in open positions.
Use Salesforce and other tools to maintain an editorial calendar for the organization, track and analyze the effectiveness of social media, marketing and outreach campaigns and adjust as necessary.
Develop and maintain relationships with key internal (Product, Clinical, Outreach) and external (payers, vendors) stakeholders.
Assist Nest leadership in developing internal brand and employee communication and recommended cadence and medium
Create structure for a scalable communications and marketing department to support intense market growth throughout the U.S.
Collaborate with the Nest outreach, product, and clinical operations teams on shared goals and gather intelligence for continual improvement in messaging, tools and targeting.
Experience, Qualifications & Skills
Bachelor's degree in communications, public relations, marketing, or a related field required
Minimum of 7 years of experience in a communications, public relations, marketing and role with increasing levels of responsibility and demonstrated ability to manage competing demands
Strong understanding of healthcare industry trends and regulations required; Experience working in a health care delivery system or at-risk-provider group preferred.
Proven track record of developing and implementing successful communication and marketing strategies.
Proficient in Salesforce, marketing automation software, Google analytics, social media, email marketing and graphic design software
Strong understanding of social media landscape and current on evolving trends
Experience working with SEO/SEM and website management
Excellent communication (written and verbal) skills, leadership, and project management skills
Strong analytical and problem-solving abilities
People management experience is preferred but not required
Nest understands that job requirements sometimes exclude people who identify with historically marginalized groups from applying to jobs for which they are qualified. Even if you don’t meet 100% of the requirements listed, or if you achieved these requirements through unconventional channels, we encourage you to apply.
Travel & Physical Requirements
● Occasional travel required
● Prolonged periods sitting at a desk and working on a computer.
Covid 19 Vaccination - Please Read:
To protect the health and safety of our employees, we require any employee conducting in-person work to be fully vaccinated against COVID-19 by their start date. Any individuals subject to this requirement may request an exemption based on a sincerely held religious belief or medical need. Such requests will be subject to review and approval by Nest Health, and exemptions will be granted only if Nest Health can provide a reasonable accommodation in relation to the requested exemption.
Nest Health celebrates the diversity of our patient population and seeks diversity on our team. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.
